Google Hires Barry Salzman to Preside Over Display Ad Units

  |  February 18, 2010   |  Comments

Salzman will consolidate management of the company's extensive display media sales teams in the U.S., Canada, and Latin America.

barry-salzman.jpgGoogle tapped a new exec to head all its display advertising businesses in the Americas, a new position.

Barry Salzman, a veteran of DoubleClick, will be Google's first head of media and platforms, with oversight of YouTube, the Google Content Network, DoubleClick's ad serving business, and the DoubleClick Ad Exchange.

His hire may signal a desire to centralize sales outreach to agencies and advertisers. Salzman will consolidate management of the company's sprawling display sales teams in the U.S., Canada, and Latin America. He reports to Henrique de Castro, the company's VP of global media and platforms who replaced David Rosenblatt early last year.

Google is aggressively acquiring and launching businesses in the display ad space. Recent examples include the launch of its DoubleClick Ad Exchange last summer, and the late 2010 acquisitions of dynamic ad firm Teracent and mobile ad network AdMob.

Those efforts may be paying off in the form of increased investment from large brand advertisers. On the company's Q4 earnings call, Global Sales President Nikesh Arora said the company had gotten a display revenue boost from big customers like Volvo and American Express.

On the same call, CEO Eric Schmidt called display advertising "the next huge business for us," though he said other channels such as mobile may grow faster on a percentage basis because they're smaller.

Barry Salzman is a veteran of DoubleClick from the days when it operated an ad network alongside its ad management tools. Between 1997 and 2002, he was president of DoubleClick International and later DoubleClick Global Media. He left the company around the time DoubleClick exited the media business, becoming COO of ShopWiki and CEO of YC Multimedia, which sells in-store digital media.

Salzman will not be responsible for the display advertising products themselves. That job belongs to VP of product management Neal Mohan.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...