Yahoo! Loses Another Marketing Exec

  |  August 9, 2001   |  Comments

Months after Anil Singh's retirement, the portal sees the departure of early employee Karen Edwards, who is credited with engineering the creation of Yahoo!'s well-known brand.

Just a week after inking an important promotional deal with Sony Corp. of America, Web portal Yahoo is parting with another of its top marketing executives.

Spokespeople said the resignation of vice president of worldwide marketing Karen Edwards has nothing to do with March's announced retirement of chief sales and marketing officer Anil Singh. In March, the company issued a statement saying that Singh was retiring, in hopes of spending more with family.

The company said that Edwards, who was not made available for interviews, would be taking time off to focus on family, and on other, unspecified opportunities.

"It has been a great privilege to be part of the team that created a brand known and loved by millions of consumers around the world," she said in a statement. "After nearly six rewarding years at Yahoo, it's time for me to spend more time with my two-year-old child and pursue opportunities that allow me to expand upon my other interests."

Nevertheless, questions about the departure linger, especially whether Edwards' spot will be filled quickly. After all, Yahoo has been unsuccessful in finding a replacement for Singh -- even though it's employing an outside search firm to help. Additionally, spokespeople said Yahoo would not be using an outside firm to track down a successor to Edwards.

At any rate, Yahoo bids farewell to a figure that fostered much of its now-considerable brand equity. Like Singh, Edwards was one of the earliest Yahoo employees, joining the company in 1996 as employee number 19. The company credits her with establishing much of Yahoo's considerable brand identity at a time when dot-com marketing was but a nascent industry.

Under her, the company aimed to win over mass market consumers by focusing its advertising and marketing less on the Internet's technology and features, and more on what the Web could offer in terms of human experiences. Thus, the origin of the now-famous "Do You Yahoo?" ad campaign.

"Karen has helped us create and maintain one of our strongest core assets -- a powerful global brand," said Jerry Yang, Yahoo's co-founder and Chief Yahoo. "We are very grateful to Karen for her contributions to our leading industry position and wish her well."

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...