Web Analytics Trade Group Formed

  |  February 18, 2005   |  Comments

A number of well-known industry players will serve on the board of the fledgling trade group.

Several well-known players in the Web analytics business have joined to create the Web Analytics Association (WAA), a non-profit organization designed to bring together end users, vendors, consultants, and educators to share information and promote the nascent industry.

"One of the main goals of the association is to go ahead and bring what is a small and fragmented industry to more awareness of the value of Web analytics and measurement," said Bryan Eisenberg, co-founder of consulting firm Future Now, who is the WAA's first chairman. (Eisenberg is a long-time columnist for ClickZ Experts.)

Target Marketing President Jim Sterne will serve as president of the WAA. He worked closely with Eisenberg to form the founding board.

"We wanted to be very careful in how we assembled the board," Sterne said. "We wanted it to be representative of the industry. So we included two end-users, two consultants, two vendors, and one whatever."

Other founding members taking a seat on the organization's board of directors include: Seth Romanow, director of Worldwide Customer Knowledge; Andrea Hadley, president of NetSetGo Marketing; Andrew Edwards, managing partner of Technology Leaders; Rand Schulman, CMO of WebSideStory; and Greg Drew, general manager of WebTrends.

Founding corporate members, each of which committed an initial $15,000 to the WAA, include CoreMetrics, IBM Surfaid, Nedstat, Omniture, Visual Sciences, WebSideStory, and WebTrends. Other corporate members include ClickTracks, Harvest Solutions, HP, Site Intelligence, and ZAAZ.

Individual memberships to the WAA will be available for $129. Student can become members for $39. Small companies can join for $2,500 and large companies for $5,000.

Members will have the opportunity to participate in committees, each focusing on a different initiative, ranging from research to new technologies. One key program highlighted by Eisenberg is the education committee.

"If you go to Indeed.com and type in 'Web analytics,' 1,698 open jobs come up," Eisenberg said. "The fact is there is not enough talent or knowledge out there at the moment to fill all of those positions."

Consequently, one of the immediate goals of the WAA's education committee is to set up certificate programs with colleges to promote interest in the field and help establish the curricula required, Eisenberg said.

The first official meeting of the WAA will take place on one of the three days of the Emetrics Summit, to be held in Santa Barbara in June.

To disseminate information, resources, and best practices, the WAA will maintain and update a Web site at webanalyticsassociation.org.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...