AOL Sales Exec Kathy Kayse Bolts to Discovery

  |  February 11, 2008   |  Comments

Discovery snags 24-year Time Warner exec six weeks after she took charge of a new AOL Marketing Solutions unit.

Several days after Time Warner revealed plans to split AOL into separate units housing its Web access and ad-related businesses, one of the unit's top sales executives has done some splitting of her own.

Kathleen Kayse has left her post as VP of marketing solutions for AOL's Platform A division to take a job as EVP of digital media sales for Discovery Communications. Kayse, who has logged 24 years with TW, was named to lead the newly created Marketing Solutions group at Platform A, AOL's audience and ad networks division.

Discovery Ad Sales President Joe Abruzzese said Kayse would bring in new ad clients to monetize the company's Web sites, VOD and mobile offerings.

"Kathy integrates linear and digital media skillfully, which bodes well for Discovery as we expand our advertising opportunities across our multi-platform assets," he said in a statement to ClickZ. Discovery says its Web properties draw 25 million unique visitors each month.

AOL has begun a search for Kayse's replacement, naming regional sales heads Matthew Arkin and Mark Ellis to fill in temporarily. Both report to Curt Viebranz, the former CEO of Tacoda who's now in charge of Platform A. Kayse reported to Viebranz, who also previously worked for TW, under the new structure announced in December.

Time Warner continues to invest heavily in Platform A. Its latest ad-related acquisitions include, an affiliate marketing company, and Goowy, a provider of widget technology.

Prior to joining AOL, Kayse spent 21 years at other Time Warner positions including a stint as publisher of People magazine, Money and FSB: Fortune Small Business.

In a statement, Kayse said she was "drawn to the role" at Discovery after seeing how quickly it was expanding into the digital space. Discovery-owned digital properties include, and

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!


COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.



    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...