Seevast Builds Vertical Ad Networks with Hybrid Ad, Content Distribution Unit

  |  January 31, 2008   |  Comments

With its new SyndiGO offering, Seevast follows a new mini-trend of combining ads with syndicated content.

A hybrid content feature and advertising unit built by Seevast adds value to a series of niche ad networks under a new label called SyndiGO.

The first two SyndiGO networks went into soft launch with MSNBC.com. The site will act as the lead publisher for a niche vertical network focused on politics, and another network will cover topics related to the "Today Show" demographic. Seevast is responsible for adding sites to the network, while MSNBC will sell all ad inventory.

Ads are distributed on the network through a syndicated widget Seevast calls a story box. It contains MSNBC branding, links to the top stories in the network's category or a video thumbnail, and the ad unit. Publisher sites running the story box unit gain brand affiliation, and SEO, said Lance Podell, CEO of Seevast.

They may also benefit from the constant update of content through RSS feeds within the story window. "In theory when the blogger goes to sleep, all our headlines are new," said Jaan James, SVP of business development at Seevast.

Sites in the politics niche include Political Wire, the Moderate Voice, Right Pundits, Big Head DC, Seeing the Forrest, and Outside the Beltway. The "Today Show" network includes Celebrity Right Pundits, In Case You Didn't Know, Families Online Magazine, the Decorating Diva, Faded Youth Blog, and Allie is Wired.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...