With its new SyndiGO offering, Seevast follows a new mini-trend of combining ads with syndicated content.
A hybrid content feature and advertising unit built by Seevast adds value to a series of niche ad networks under a new label called SyndiGO.
The first two SyndiGO networks went into soft launch with MSNBC.com. The site will act as the lead publisher for a niche vertical network focused on politics, and another network will cover topics related to the "Today Show" demographic. Seevast is responsible for adding sites to the network, while MSNBC will sell all ad inventory.
Ads are distributed on the network through a syndicated widget Seevast calls a story box. It contains MSNBC branding, links to the top stories in the network's category or a video thumbnail, and the ad unit. Publisher sites running the story box unit gain brand affiliation, and SEO, said Lance Podell, CEO of Seevast.
They may also benefit from the constant update of content through RSS feeds within the story window. "In theory when the blogger goes to sleep, all our headlines are new," said Jaan James, SVP of business development at Seevast.
Sites in the politics niche include Political Wire, the Moderate Voice, Right Pundits, Big Head DC, Seeing the Forrest, and Outside the Beltway. The "Today Show" network includes Celebrity Right Pundits, In Case You Didn't Know, Families Online Magazine, the Decorating Diva, Faded Youth Blog, and Allie is Wired.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT