With its new SyndiGO offering, Seevast follows a new mini-trend of combining ads with syndicated content.
A hybrid content feature and advertising unit built by Seevast adds value to a series of niche ad networks under a new label called SyndiGO.
The first two SyndiGO networks went into soft launch with MSNBC.com. The site will act as the lead publisher for a niche vertical network focused on politics, and another network will cover topics related to the "Today Show" demographic. Seevast is responsible for adding sites to the network, while MSNBC will sell all ad inventory.
Ads are distributed on the network through a syndicated widget Seevast calls a story box. It contains MSNBC branding, links to the top stories in the network's category or a video thumbnail, and the ad unit. Publisher sites running the story box unit gain brand affiliation, and SEO, said Lance Podell, CEO of Seevast.
They may also benefit from the constant update of content through RSS feeds within the story window. "In theory when the blogger goes to sleep, all our headlines are new," said Jaan James, SVP of business development at Seevast.
Sites in the politics niche include Political Wire, the Moderate Voice, Right Pundits, Big Head DC, Seeing the Forrest, and Outside the Beltway. The "Today Show" network includes Celebrity Right Pundits, In Case You Didn't Know, Families Online Magazine, the Decorating Diva, Faded Youth Blog, and Allie is Wired.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014