Home  › Stats › Audience/Traffic

Holiday Online Shoppers Expected

  |  October 24, 2005   |  Comments

Gift cards deemed the way to go by many holiday shoppers.

Online shopping is expected to increase by 25 percent this year over the last holiday season according to a survey conducted by online loyalty marketer MyPoints.com. Gift cards are the present of choice outside immediate family.

Shoppers plan to do 54 percent or more of their holiday shopping online this season. Top shopping categories include apparel (88 percent); holiday and seasonal items (82 percent); and videos and DVDs (79 percent).

Both male and female gift givers find Internet shopping offers several benefits. Twenty-nine percent of women and 34 percent of men say they find the best prices online. Twenty-three percent of women and 24 percent of men find Internet shopping efficient.

Of those surveyed, 48 percent plan to give gifts to between five and 20 people outside their close friends and family networks. Ninety-three percent plan to give gift cards for more casual gift-giving occasions.

"You don't have to know the people as well," David Rosen, MyPoints.com SVP marketing, told ClickZ Stats. "The perception of satisfaction is much higher."

Earlier surveys of the group showed intent to purchase gift cards as early as May and June, said Rosen.

Another break-out area for online holiday spending is travel. Forty-two percent of those surveyed will travel this holiday season, and 90 percent plan to book their travel online. This includes air travel, hotels and car rental.

The online survey was completed by over 1,000 MyPoints.com members. Members are requested to take surveys after completing online transactions throughout the year. Respondents are granted points towards gift cards and other retailer rewards.

Holiday Shopping Trends, 2005
Top Holiday Shopping Categories
Rank Shopping Category Percentage
1 Apparel 88
2 Holiday/seasonal items 82
3 Videos and DVDs 79
4 Health and beauty 77
5 Gift cards 75
6 Books and magazine 74
7 Toys and games 73
8 Gourmet food and beverage 72
9 Music 71
10 Home electronics 57
Top Online Holiday Shopping Categories
Rank Shopping Category Percentage
1 Books and magazine subscriptions 82
2 Music 82
3 Videos and DVDs 81
4 Toys and games 76
5 Apparel 68
6 Holiday/seasonal items 66
7 Home electronics 63
8 Health and beauty 55
9 Gift cards 50
10 Gourmet food and beverage 50
Source: MyPoints.com, 2005

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Super Saver rates expire this Friday, June 5, so register today and save $500!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...