Home  › Stats › Audience/Traffic

Holiday Online Shoppers Expected

  |  October 24, 2005   |  Comments

Gift cards deemed the way to go by many holiday shoppers.

Online shopping is expected to increase by 25 percent this year over the last holiday season according to a survey conducted by online loyalty marketer MyPoints.com. Gift cards are the present of choice outside immediate family.

Shoppers plan to do 54 percent or more of their holiday shopping online this season. Top shopping categories include apparel (88 percent); holiday and seasonal items (82 percent); and videos and DVDs (79 percent).

Both male and female gift givers find Internet shopping offers several benefits. Twenty-nine percent of women and 34 percent of men say they find the best prices online. Twenty-three percent of women and 24 percent of men find Internet shopping efficient.

Of those surveyed, 48 percent plan to give gifts to between five and 20 people outside their close friends and family networks. Ninety-three percent plan to give gift cards for more casual gift-giving occasions.

"You don't have to know the people as well," David Rosen, MyPoints.com SVP marketing, told ClickZ Stats. "The perception of satisfaction is much higher."

Earlier surveys of the group showed intent to purchase gift cards as early as May and June, said Rosen.

Another break-out area for online holiday spending is travel. Forty-two percent of those surveyed will travel this holiday season, and 90 percent plan to book their travel online. This includes air travel, hotels and car rental.

The online survey was completed by over 1,000 MyPoints.com members. Members are requested to take surveys after completing online transactions throughout the year. Respondents are granted points towards gift cards and other retailer rewards.

Holiday Shopping Trends, 2005
Top Holiday Shopping Categories
Rank Shopping Category Percentage
1 Apparel 88
2 Holiday/seasonal items 82
3 Videos and DVDs 79
4 Health and beauty 77
5 Gift cards 75
6 Books and magazine 74
7 Toys and games 73
8 Gourmet food and beverage 72
9 Music 71
10 Home electronics 57
Top Online Holiday Shopping Categories
Rank Shopping Category Percentage
1 Books and magazine subscriptions 82
2 Music 82
3 Videos and DVDs 81
4 Toys and games 76
5 Apparel 68
6 Holiday/seasonal items 66
7 Home electronics 63
8 Health and beauty 55
9 Gift cards 50
10 Gourmet food and beverage 50
Source: MyPoints.com, 2005

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...