BigStar Entertainment Selects Mad Dogs & Englishmen

  |  November 12, 1999   |  Comments

Online movie store BigStar Entertainment Inc. named Mad Dogs & Englishmen toexpand its brand strategy for both online and traditional media advertising.

Online movie store BigStar Entertainment Inc. named Mad Dogs & Englishmen to expand its brand strategy for both online and traditional media advertising.

Billings were not disclosed.

"We are delighted to be working on behalf of bigstar.com," said Paul Levine, general manager of Mad Dogs & Englishmen. "They are virtually transforming the way people experience movies. Why merely rent a film when you can own those moments which so vividly define our lives?"

"As a fast-growing innovative company we looked for an agency that would be our partner and help us evolve our product and brand on both a strategic and creative basis," said Donna Williams, senior vice president of marketing and business development at BigStar.

Mad Dogs & Englishmen is a full service advertising agency founded in 1991 by co-chairman and executive creative director Nick Cohen.

Clients include MovieFone (including moviefone.com), Yoo-hoo Chocolate Drink, Crunch Fitness, Kobrand Wines and Spirits, Time Warner Cable, The Daily Deal, GFN.com, Screaming Media, The Village Voice and Coors.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...