CBS Forms Digital Media Division

  |  April 1, 2005   |  Comments

CBS hires the founder of MarketWatch to oversee the new unit.

Viacom's CBS has reorganized all of its Web and digital properties under a single, newly created division. It has hired MarketWatch founder Larry Kramer to head the unit.

The division, called CBS Digital Media, will unify both programming and ad sales for, CBS,, and Kramer will work closely with JoAnn Ross, president of CBS Network Sales, to bring together existing ad sales operations. He'll also work with the presidents of the television, sports, and news groups, who will continue to be involved in program development.

"By bringing all of CBS's Internet and digital assets together, we will be able to move more quickly into creating new forms of programming and new tools for our advertisers," said Kramer in a statement. "This new unit already has nearly 20 million users and is already profitable. That is a terrific foundation for the programming and advertising juggernaut we intend to become."

Under Kramer, MarketWatch was seen as an innovator in online advertising. It was one of the first to offer dayparting in 2001, selling Budweiser a placement that appeared only from 2 to 5 p.m. on a Friday afternoon. In 2002, it joined with rivals to form the At-Work Brand Network, to let advertisers reach consumers during the workday. More recently, the site was redesigned to better showcase video advertising.

In his new job, Kramer will report directly to Leslie Moonves, chairman of CBS and copresident and cochief operating officer of Viacom. His relationship with CBS began when, as an employee of Data Broadcasting Corp., he proposed a joint venture with the network; CBS MarketWatch was the result. That site was sold to Dow Jones & Co. in November for $463 million.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!


Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.



    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...