AOL to Buy Weblogs Inc.

  |  October 6, 2005   |  Comments

A big blog acquisition. Calacanis sells amidst healthy growth.

AOL signed an agreement to purchase Jason Calacanis' Weblogs Inc. Network (WIN), which owns dozens of blogs, including the tech-focused Engadget.

The deal comes after months of discussions between Calacanis and AOL, prior to which he was in talks with MSN, according to a ClickZ source familiar with the matter.

Founded exactly two years ago, WIN will be run as a wholly owned subsidiary of the Time Warner portal, the companies said. WIN runs a diverse range of blogs on topics ranging from cars to cancer, but the crown jewel of its holdings is the Engadget consumer technology blog, co-owned by author Peter Rojas. Engadget generates the lion's share of WIN's monthly impressions. The company claims to have 85 blogs and over 100 bloggers, but some of the network's sites are rarely updated.

Terms of the deal were not disclosed.

The venture-backed WIN has grown rapidly this year. Calacanis has publicly estimated annual revenues from Google AdSense are approaching $1 million.

AOL will integrate the WIN content with several of its channels, including personal finance, automotive, travel and games.

"This exciting and groundbreaking combination allows our audiences to be able to do a 'deep-dive' into a vast array of compelling topics that keep them interested and entertained on our network of properties, day after day," said Jim Bankoff, AOL's EVP of programming and products, in a statement.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs