AOL to Buy Weblogs Inc.

  |  October 6, 2005   |  Comments

A big blog acquisition. Calacanis sells amidst healthy growth.

AOL signed an agreement to purchase Jason Calacanis' Weblogs Inc. Network (WIN), which owns dozens of blogs, including the tech-focused Engadget.

The deal comes after months of discussions between Calacanis and AOL, prior to which he was in talks with MSN, according to a ClickZ source familiar with the matter.

Founded exactly two years ago, WIN will be run as a wholly owned subsidiary of the Time Warner portal, the companies said. WIN runs a diverse range of blogs on topics ranging from cars to cancer, but the crown jewel of its holdings is the Engadget consumer technology blog, co-owned by author Peter Rojas. Engadget generates the lion's share of WIN's monthly impressions. The company claims to have 85 blogs and over 100 bloggers, but some of the network's sites are rarely updated.

Terms of the deal were not disclosed.

The venture-backed WIN has grown rapidly this year. Calacanis has publicly estimated annual revenues from Google AdSense are approaching $1 million.

AOL will integrate the WIN content with several of its channels, including personal finance, automotive, travel and games.

"This exciting and groundbreaking combination allows our audiences to be able to do a 'deep-dive' into a vast array of compelling topics that keep them interested and entertained on our network of properties, day after day," said Jim Bankoff, AOL's EVP of programming and products, in a statement.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...