Toyota works with FM Publishing on new Twitter site; Taco Bell taps R/GA; Hàagen-Dazs pushes honeybee effort to ExperienceProject.com.
Toyota tapped Federated Media to create a Twitter-based site focused on the Prius and environmental issues. Visitors to HarmonyTweets.com can browse tweets on eco-friendly topics and read what other Prius owners are tweeting about, among other functions.
Taco Bell named R/GA lead digital agency. The contract includes a revamp of the Taco Bell site and digital relationship marketing efforts. The account will be managed by R/GA San Francisco with support from the New York office.
Häagen-Dazs is working with ExperienceProject.com on its "Help the Honey Bee" effort. The social media site will support a continuation of the ice cream brand's cause marketing effort to educate the public on the threat posed by hive collapse.
The Center Against Domestic Violence tapped New York-based Sharpe Partners to redesign its site. The new site will focus on usability and facilitating online donations.
McCann Worldgroup created a campaign for the U.S. Army to recruit potential officer candidates. A Web site designed by MRM helps potential officers find the right way to get involved through "the most complex series of questions and pathways on any military site," McCann said. Other online placements span Stack.com, the Army Leadership Channel; and Gamebattles.com, where the U.S. Army sponsored multiplayer Halo tournaments.
Blue Sky Factory joined the Messaging Anti-Abuse Working Group. MAAWG's mission is to protect electronic messaging from abuse with the goal of building consumer trust.
E-mail marketing firm iContact hired Keith Moore as CMO. Moore was previously with LendingTree, where he was GM and SVP in charge of GetSmart.com and the emerging businesses division.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.