Toyota works with FM Publishing on new Twitter site; Taco Bell taps R/GA; Hàagen-Dazs pushes honeybee effort to ExperienceProject.com.
Toyota tapped Federated Media to create a Twitter-based site focused on the Prius and environmental issues. Visitors to HarmonyTweets.com can browse tweets on eco-friendly topics and read what other Prius owners are tweeting about, among other functions.
Taco Bell named R/GA lead digital agency. The contract includes a revamp of the Taco Bell site and digital relationship marketing efforts. The account will be managed by R/GA San Francisco with support from the New York office.
Häagen-Dazs is working with ExperienceProject.com on its "Help the Honey Bee" effort. The social media site will support a continuation of the ice cream brand's cause marketing effort to educate the public on the threat posed by hive collapse.
The Center Against Domestic Violence tapped New York-based Sharpe Partners to redesign its site. The new site will focus on usability and facilitating online donations.
McCann Worldgroup created a campaign for the U.S. Army to recruit potential officer candidates. A Web site designed by MRM helps potential officers find the right way to get involved through "the most complex series of questions and pathways on any military site," McCann said. Other online placements span Stack.com, the Army Leadership Channel; and Gamebattles.com, where the U.S. Army sponsored multiplayer Halo tournaments.
Blue Sky Factory joined the Messaging Anti-Abuse Working Group. MAAWG's mission is to protect electronic messaging from abuse with the goal of building consumer trust.
E-mail marketing firm iContact hired Keith Moore as CMO. Moore was previously with LendingTree, where he was GM and SVP in charge of GetSmart.com and the emerging businesses division.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT