Bing Increased Share of U.S. Search Market in January

  |  February 11, 2010   |  Comments

Microsoft's search engine was the big mover of the month, showing a 5 percent gain, according to Experian Hitwise.

Microsoft's Bing increased its share of the U.S. search market by 5 percent in January, further closing the gap between itself and the market leaders, Google and Yahoo, according to online measurement service Experian Hitwise.

Google still reigns supreme with 71.5 percent of all searches in the U.S. for the month, with Yahoo remaining a distant second with 14.6 percent. Bing in January hit 9.4 percent - its highest point to date - and Ask.com came in at nearly 2.6 percent.

Bing was the big mover of the month though with its 5 percent gain. Google lost 1 percent, and Yahoo lost about 2 percent.

While Bing's inroads are impressive given its relatively recent launch date of June 2009, it continues to enjoy support from a $100 million ad campaign. Whether it will retain the users it's now gaining once that campaign ends remains to be seen.

Experian's stats show that Bing is performing particularly well among four verticals: automotive, shopping, travel and healthcare. Bing saw double-digit grown in all these verticals in January, and an impressive 94 percent growth in healthcare.

"They seem to be targeting certain areas, and that seems to be paying off for them." Matt Tatham, a spokesman for Experian, said.

Tatham also pointed out that Bing's gains on Yahoo would soon be a non-issue thanks to last year's deal in which Microsoft agreed to power all of Yahoo's searches.

While Bing is still a long way from posing any serious threat to Google's search business, the market leader has lately begun dipping its toe into the same kind of advertising that seems to be driving Bing. The Mountain View, Calif-based company ran its first TV and billboard campaigns in 2009, and last Sunday ran its first-ever Super Bowl ad.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...
    • Marketing Technology Analyst
      Marketing Technology Analyst (Alfred Music) - Van NuysMarketing Technology Analyst DEFINITION Under the general/direct supervision of the head of...