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Here are the Top 50 Digital Media Web sites and properties for the month of December 1999 ranked by unique audience according to Media Metrix. These rankings include home and work access.
| Rank | Digital Media/Web Property | Unique Visitors (000) |
|---|---|---|
| 1 | AOL Network | 53,788 |
| 2 | Yahoo Sites | 42,361 |
| 3 | Microsoft Sites | 40,488 |
| 4 | Lycos | 30,348 |
| 5 | Excite@Home | 27,760 |
| 6 | Go Network | 21,348 |
| 7 | Amazon | 16,631 |
| 8 | NBC Internet | 14,928 |
| 9 | About.com | 12,612 |
| 10 | Time Warner Online | 12,235 |
| 11 | Real.com Network | 11,866 |
| 12 | AltaVista Sites | 11,629 |
| 13 | Go2Net Network | 11,236 |
| 14 | eBay | 10,388 |
| 15 | CNET | 9,647 |
| 16 | ZDNet Sites | 9,609 |
| 17 | LookSmart | 9,409 |
| 18 | Juno/Juno.com | 7,429 |
| 19 | Goto.com | 7,057 |
| 20 | Infospace Impressions | 6,915 |
| 21 | Viacom Online | 6,427 |
| 22 | AT&T Web Sites | 6,395 |
| 23 | eToys Sites | 6,330 |
| 24 | Macromedia | 6,275 |
| 25 | Barnesandnoble.com | 5,905 |
| 26 | CitySearch-TicketMaster Online | 5,795 |
| 27 | The Weather Channel | 5,548 |
| 28 | Smartbotpro.net | 5,470 |
| 29 | Ask Jeeves | 5,289 |
| 30 | Buy.com Sites | 4,901 |
| 31 | Sony Online | 4,876 |
| 32 | Snowball | 4,856 |
| 33 | McAfee.com Sites | 4,791 |
| 34 | iVillage.com | 4,761 |
| 35 | Theglobe.com | 4,660 |
| 36 | Earthlink.net | 4,642 |
| 37 | CDNow, Inc. | 4,642 |
| 38 | Fortunecity Global Community | 4,553 |
| 39 | Mypoints.com | 4,533 |
| 40 | American Greetings | 4,497 |
| 41 | The Learning Co. Sites | 4,437 |
| 42 | ToysRUs.com | 4,420 |
| 43 | MarketWatch.com Sites | 4,321 |
| 44 | E-greetings Network | 4,314 |
| 45 | Mplayer Entertainment Network | 4,310 |
| 46 | Iwon.com | 4,156 |
| 47 | DirectHit.com | 4,101 |
| 48 | BizRate.com | 4,044 |
| 49 | Sportline.com Sites | 3,857 |
| 50 | News Corp. Online | 3,819 |
| Rank | Digital Media/Web Site | Unique Visitors (000) |
|---|---|---|
| 1 | yahoo.com | 36,400 |
| 2 | msn.com | 32,748 |
| 3 | aol.com | 29,345 |
| 4 | microsoft.com | 25,451 |
| 5 | netscape.com | 21,708 |
| 6 | geocities.com | 21,504 |
| 7 | go.com | 18,853 |
| 8 | bluemountainarts.com | 18,046 |
| 9 | lycos.com | 17,902 |
| 10 | passport.com | 15,973 |
| 11 | amazon.com | 15,856 |
| 12 | hotmail.com | 15,669 |
| 13 | Excite | 13,280 |
| 14 | tripod.com | 12,189 |
| 15 | Real.com | 11,183 |
| 16 | AltaVista Search | 10,674 |
| 17 | About.com | 10,378 |
| 18 | eBay | 10,352 |
| 19 | Angelfire.com | 10,297 |
| 20 | ZDNet | 9,355 |
| 21 | Snap.com Search & Services | 9,034 |
| 22 | CNET.com | 8,621 |
| 23 | LookSmart.com | 8,239 |
| 24 | Xoom.com | 8,011 |
| 25 | Goto.com | 7,057 |
| 26 | Infospace.com | 6,904 |
| 27 | msnbc.com | 6,674 |
| 28 | Barnesandnoble.com | 5,905 |
| 29 | Hotbot.com | 5,667 |
| 30 | eToys.com | 5,549 |
| 31 | Weather.com | 5,548 |
| 32 | Smartbotpro.net | 5,470 |
| 33 | icq.com | 5,260 |
| 34 | Askjeeves.com | 5,236 |
| 35 | Macromedia.com | 5,010 |
| 36 | Buy.com | 4,901 |
| 37 | Sony Online | 4,876 |
| 38 | Pathfinder.com | 4,664 |
| 39 | Earthlink.net | 4,642 |
| 40 | CDNow.com | 4,623 |
| 41 | Mypoints.com | 4,533 |
| 42 | cnn.com | |
| 43 | ToysRUs.com | 4,420 |
| 44 | Americangreetings.com | 4,391 |
| 45 | Egreetings.com | 4,296 |
| 46 | iVillage.com | 4,188 |
| 47 | Entertaindom-Warner Bros. Online | 4,166 |
| 48 | iWon.com | 4,156 |
| 49 | Directhit.com | 4,101 |
| 50 | BizRate.com | 4,044 |
Definitions: A web property is one that offers more than one site. Unique visitors is the number of total users who visited the site in the past month. All unique visitors are counted once and are in thousands. Each reach point represents approximately 620,000 unique visitors, but the actual number varies each month.
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