Behavioral ad vendor and 26 Internet service providers are listed as defendants.
NebuAd and 26 of its ISP partners are the targets of a class-action suit that was filed this week in a California Federal District Court.
The complaint, filed Monday on behalf of 16 plaintiffs, claims NebuAd and Internet service providers committed illegal privacy and computer security breaches against Internet subscribers. ISPs named in the suit include CenturyTel, WOW, CableOne, Embarq, Knology, and Bresnan Communications. The filing also targets an additional 20 unnamed ISP defendants, referred to as "John Does," which it claims also worked with NebuAd.
The six ISPs identified in the complaint retained NebuAd earlier this year to conduct trials of the vendor's behavioral advertising platform. None have active relationships with the company now, however. Indeed, NebuAd backed away from ISP behavioral targeting (ISP-BT) earlier this fall after drawing scrutiny from Congressional leaders and privacy advocates.
The class action suit alleges the defendants violated two federal laws (the Electronic Communications Privacy Act and the Computer Fraud and Abuse Act) as well as two California laws (the California Invasion of Privacy Act and the Computer Crime Law). To those, plaintiffs added charges of aiding and abetting, civil conspiracy, and unjust enrichment.
Regarding the Electronic Communications Privacy Act violation, the suit alleges "Defendants have intentionally used such electronic communications with knowledge...that the electronic communications were obtained through interception for an unlawful purpose."
Plaintiffs in the suit reside in five states, including Alabama, Kansas, and Georgia. However their complaint asserts claims on behalf of future class members in all 50 states.
MediaPost first reported the lawsuit on Tuesday.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT