Winebaum moves on from R.H. Donnelley; Fox News Radio taps Kiptronic for audio ad insertion; Bazaarvoice gets Maag and Zales.
Jake Winebaum has left his position as president of RHD interactive (RHDi) for R.H. Donnelley. The founder of Business.com joined local commercial search company as part of the acquisition of Business.com in July of 2007. Winebaum will remain as an advisor to the company and as a member of the RHDi advisory board.
Fox News Radio tapped Kiptronic to provide dynamic ad insertion for its online audio content. Programming includes the Fox News Radio Newscast, The Radio Factor with Bill O'Reilly and the Alan Colmes Radio Show.
Bazaarvoice appointed Andy Maag vice president of engineering. The hosted social commerce technology provider also signed Zales as a client. The jewelry retailer will use Bazaarvoice Ratings & Reviews on its Web site.
Sapient created a new site at OneHen.org to promote a new book on Microfinance by Katie Smith Milway, published by Bain & Company, Opportunity International. The site aims to educate children and adults on the concept of microfinance.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.