The at-home global active Internet universe for a number of selected countries decreased slightly over the month to roughly 298.88 million users.
Nielsen//NetRatings found that the overall at-home global active Internet universe for a number of selected countries fell by more than 419,000 users from March 2004 to April 2004.
For the second consecutive month, Switzerland exhibited the largest growth rate at nearly 4 percent. Japan gained more active users than any of the other countries, while the U.S. lost well over one million active surfers.
|Active Internet Users by Country, April 2004, Home|
Nielsen//NetRatings has expanded its tracking system to include Internet applications, and calculates active users as the number of people that actually go online in a given month, rather than the number of people with access.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Articles written by ClickZ's stats staff.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT