Miva Consolidates Ads with Monetization Center

  |  January 17, 2007   |  Comments

New management console for publishers brings together search, contextual and in-line text ads under one self-service interface.

Pay-per-click ad network Miva is consolidating its search ads, contextual text ads and in-line text ads under a single management console.

Dubbed Miva Monetization Center (MC), the self-service console allows publishers to set up and manage all three of its ad products in one place. Previously, the InLine ads, launched in September, were not available to publishers in a self-service console but were managed by Miva on a site-by-site basis.

Miva InLine mimics other controversial inline ad offerings like Vibrant Media's IntelliTXT, which show a contextually targeted text ad triggered by keywords within a site's editorial content. When a user mouses over a specially underlined link, a floating ad appears with paid links and links to related articles on a publisher's site.

Publishers can choose the pages MIVA InLine is active on and specify the actual sections of content they want crawled and underlined. Ads can be triggered based on keywords the publisher chooses, or based on keywords determined by Miva's crawl of the publisher's site.

Advertisers have less control, since InLine ads are included as part of all ad buys, and advertisers are not able to opt out of having their ads displayed in those units.

Miva MC also manages Miva's Content Ads, which are contextually targeted pay-per-click ads, and its Search Ads, which are triggered by keywords entered in a search box on the publisher's site. All the ad units can be customized to match the look of a publisher's site, with both IAB-standard ad units and custom units available.

"We allow publishers to monetize more inventory without increasing pageviews," Chrysi Philalithes, VP of global marketing and communications at Miva Media, told ClickZ.

Miva MC is also home to Miva's publisher reporting tools, with daily, monthly, quarterly or annual reports available. MIVA MC partners can also see the exact share of revenue they generate from the ads on their site, a feature that is often requested of larger competitors like Google, which is not as transparent with its revenue-sharing numbers.

Revenue share percentages will vary by publisher, based on factors that include average click-through rate, as well as other quality-control standards, Philalithes said.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...