Streaming Audio Increases MyPoints.com Banner Productivity

  |  April 27, 1999   |  Comments

Since adding streaming audio technology to its banner ads, MyPoints.com, Inc. said its clickthrough rates have seen a fivefold increase.

Since adding streaming audio technology to its banner ads, MyPoints.com, Inc. said its clickthrough rates have seen a fivefold increase.

MyPoints.com, formerly Intellipost, incorporated streaming audio from AudioBase, Inc. into ads for its direct marketing campaign, using AudioBase's Java-based range of services. Bernie Yu, director of membership marketing at MyPoints.com, said the company was looking for a new way to attract audiences to its banners.

"When revamping our banner ad strategy, we were looking to give our viewers an enhanced, multi-sensory experience using technology that would not slow Web sites and that would provide strong return on investment," said Yu. "AudioBase allowed us to seamlessly introduce audio in our banner advertisements at minimal cost, and click through rates for these ads have increased up to five times."

MyPoints.com operates MyPoints and MyPoints BonusMail, integrated direct marketing services that reward consumers to read and respond to relevant offers on the Web and by email. The company makes use of AudioBase's library of audio clips and compositions, said David Haynes, CEO and co-founder of AudioBase.

"AudioBase's 15,000 licensed audio compositions and custom multi-lingual voiceover capabilities allow online marketers to get rich media-enabled campaigns up and running with minimal lead time and up-front expense," he said.

"As shown by MyPoints.com, audio-enabled advertisements not only encourage Web users to take action, but provide companies with an easy and cost-effective way to better educate, entertain, and retain Web site visitors."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...