Pirate-themed costumes won out over the usual witches, goblins, and ghosts this Halloween.
Leading up to Halloween, would-be trick-or-treaters went online to find the perfect pirate costumes. Data from AOL and Hitwise show traffic generated by the search for the perfect costume and where the festive outfits were purchased.
The "Pirates of the Caribbean" sequel, "Dead Man's Chest" contributed to demand for pirate costumes. Many wanted to dress like the movie's main character, Jack Sparrow, though more generic searches for "pirate costume" ranked top on both AOL and Hitwise data.
Childhood story characters also ranked high this year with Disney costumes, including Mickey, Minnie, Tigger, and Piglet; Tinkerbell from "Peter Pan"; Little Red Riding Hood, and Alice in Wonderland. Last year's attention to "Star Wars" characters was all but eclipsed. Jango Fett was favored over other specific characters from the films.
Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels.
|Custom Category of Top 10 Online Costume Retailers by Market Share of Visits Week Ending October 22,2006|
|Rank||Web Site||URL||Market Share (%)|
|10||Costume Super Center||CostumeSuperCenter.com||2.97|
|Note: Custom category data based on U.S. market share of visits among 10 million U.S. Internet users to top 30 online costume retail Web sites.|
|Source: Hitwise, 2006|
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT