October 30, 2008 | Comments
Rankings of the top 50 Internet advertisers by media value in August 2008.The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|4||Scottrade Stock Brokerage: consumer services||10,469.4||Fin|
|7||Sprint Mobile Broadband||7,813.9||Tech|
|8||Verizon FiOS: TV cable service||7,657.0||Tech|
|10||University of Phoenix: online||6,967.2||Edu|
|11||TD Ameritrade Brokerage: consumer services||6,952.1||Fin|
|14||Norwegian Cruise Lines||6,515.9||T/H|
|15||TD Ameritrade Brokerage||6,118.4||Fin|
|16||UPS: domestic and international||5,964.7||Misc|
|18||Microsoft Windows Vista||5,069.2||Tech|
|19||E-Trade Financial: consumer services||5,018.2||Fin|
|21||University of Phoenix||4,786.0||Edu|
|23||E-Trade Securities LLC: corporate promotion||4,703.5||Fin|
|25||Capital One: Orbitz personal Visa card||4,379.6||Fin|
|26||Chevrolet full line: various domestic autos and trucks||4,269.8||Auto|
|31||Overture Films: Traitor||3,629.4||M/E|
|32||Obama for President||3,490.5||Misc|
|33||Fidelity Brokerage Services: consumer services||3,461.5||Fin|
|34||T-Mobile Int'l.: recruitment||3,432.2||Tech|
|40||Bank of America: free consumer checking||3,043.7||Fin|
|44||Verizon FiOS: ISP/phone||2,874.7||Tech|
|47||Land Rover vehicles: various European trucks||2,745.9||Auto|
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in July 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT