Top 50 Advertisers by Media Value in August 2008
Rankings of the top 50 Internet advertisers by media value in August 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, August 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Scottrade: online | 24,773.4 | Fin |
| 2 | Lendingtree.com | 16,832.9 | Fin |
| 3 | HomePages.com | 12,421.3 | Class |
| 4 | Scottrade Stock Brokerage: consumer services | 10,469.4 | Fin |
| 5 | Classmates Online | 8,777.6 | Misc |
| 6 | Verizon Wireless | 8,168.9 | Tech |
| 7 | Sprint Mobile Broadband | 7,813.9 | Tech |
| 8 | Verizon FiOS: TV cable service | 7,657.0 | Tech |
| 9 | AT&T Wireless | 7,544.9 | Tech |
| 10 | University of Phoenix: online | 6,967.2 | Edu |
| 11 | TD Ameritrade Brokerage: consumer services | 6,952.1 | Fin |
| 12 | E-Trade Financial | 6,950.3 | Fin |
| 13 | Netflix | 6,819.4 | M/E |
| 14 | Norwegian Cruise Lines | 6,515.9 | T/H |
| 15 | TD Ameritrade Brokerage | 6,118.4 | Fin |
| 16 | UPS: domestic and international | 5,964.7 | Misc |
| 17 | LowerMyBills.com | 5,840.7 | Fin |
| 18 | Microsoft Windows Vista | 5,069.2 | Tech |
| 19 | E-Trade Financial: consumer services | 5,018.2 | Fin |
| 20 | Sprint Wireless | 4,821.4 | Tech |
| 21 | University of Phoenix | 4,786.0 | Edu |
| 22 | Amazon.com | 4,766.8 | Ret |
| 23 | E-Trade Securities LLC: corporate promotion | 4,703.5 | Fin |
| 24 | Monster | 4,543.5 | Class |
| 25 | Capital One: Orbitz personal Visa card | 4,379.6 | Fin |
| 26 | Chevrolet full line: various domestic autos and trucks | 4,269.8 | Auto |
| 27 | Samsung Instinct | 4,182.8 | Tech |
| 28 | CBSSports.com | 4,050.2 | M/E |
| 29 | Pogo.com | 3,766.7 | M/E |
| 30 | Health.com | 3,709.6 | H/F |
| 31 | Overture Films: Traitor | 3,629.4 | M/E |
| 32 | Obama for President | 3,490.5 | Misc |
| 33 | Fidelity Brokerage Services: consumer services | 3,461.5 | Fin |
| 34 | T-Mobile Int’l.: recruitment | 3,432.2 | Tech |
| 35 | WebMD | 3,318.0 | H/F |
| 36 | T-Mobile | 3,293.7 | Tech |
| 37 | Pepcid Complete | 3,230.7 | H/F |
| 38 | BlackBerry | 3,172.6 | Tech |
| 39 | Motley Fool | 3,069.4 | M/E |
| 40 | Bank of America: free consumer checking | 3,043.7 | Fin |
| 41 | UPS: international | 2,897.3 | Misc |
| 42 | Medifast | 2,891.6 | H/F |
| 43 | TradeKing | 2,890.5 | Fin |
| 44 | Verizon FiOS: ISP/phone | 2,874.7 | Tech |
| 45 | ShareBuilder.com | 2,772.2 | Fin |
| 46 | Target.com | 2,747.1 | Ret |
| 47 | Land Rover vehicles: various European trucks | 2,745.9 | Auto |
| 48 | PredictoMobile | 2,693.4 | Tech |
| 49 | Stubhub | 2,661.3 | Ret |
| 50 | Bankrate.com | 2,626.7 | Fin |
| GRAND TOTAL | $275,597.7 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in July 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
