Average Search CPC Data by Category for Q2 2008

September 12, 2008   |  Comments

Cost-per-click data by vertical category in search in the U.S.

A look at the average cost-per-click in search by vertical in the U.S. for June, July, and August 2008, compared to prior months. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Average Search CPC by Category, Q2 2008
Category CPC August 2008 (%) CPC July 2008 (%) CPC June 2008 (%) Change, June-July (%) Change, July-August (%)
Total finance 2.66 2.65 2.94 -10 0
Mortgage 2.68 2.99 3.53 -15 -10
Auto finance 1.60 1.29 1.91 -32 24
Insurance 12.13 10.62 11.14 -5 14
Travel 0.72 0.72 0.67 7 0
Automotive 0.57 0.55 0.50 10 4
Retail 0.44 0.46 0.47 -2 -4
Dating 0.43 0.42 0.41 2 2
Source: Efficient Frontier 2008

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...