Traffic Patterns of September 2003

comScore Media Metrix and Nielsen//NetRatings analyze who is going where on the Web, and for how long.

comScore Media Metrix reports that the total amount of time spent by Americans on the Internet grew by 3 percent in September, although the month of September is one day, or 3 percent, shorter than August. This increase in time spent online was driven almost entirely by the university population returning to campus and their computers.

Total Minutes Spent Online, September 2003,
U.S., Home, Work and University
Property Aug-03
(000)
Sep-03
(000)
% Change
Total Internet 236,728 244,121 3.1%
Home 142,631 140,337 -1.6%
Work 79,604 83,713 5.2%
University 14,494 20,071 38.5%
Source: comScore Media Metrix

Top Properties of September 2003, U.S.,
Home, Work and University
Property Unique Property
(000)
Total Internet Users 150,045
MSN-Microsoft Sites 110,167
AOL Time Warner – Proprietary & WWW 109,335
Yahoo Sites 108,096
Ebay 62,577
Google Sites 56,270
Terra Lycos 51,605
About/Primedia 43,656
Amazon Sites 36,295
Gator Network 34,158
Excite Network 32,750
Verisign Sites 30,787
Viacom Online 25,846
Walt Disney Internet Group (WDIG) 25,037
CNET Networks 24,593
Symantec 24,459
Weather Channel, The 23,577
Real.com Network 22,934
Verizon Communications Corporation 19,424
Overture 18,786
InfoSpace Network 18,725
eUniverse Network 17,767
Classmates.com Sites 17,673
SBC Communications 16,955
Monster Property 16,720
Ask Jeeves 16,501
Source: comScore Media Metrix

Top Parent Companies of September 2003 at Home
Parent Unique Audience Time Per Person
(hh:mm:ss)
Microsoft 82,120,000 1:33:35
AOL Time Warner 74,154,000 5:28:29
Yahoo 69,153,000 1:54:53
Google 36,420,000 0:16:10
eBay 32,222,000 1:26:21
United States Government 26,364,000 0:14:38
RealNetworks 23,448,000 0:33:57
Terra Lycos 22,086,000 0:09:17
Amazon 19,424,000 0:15:31
InterActiveCorp 19,193,000 0:19:00
About-Primedia 17,906,000 0:09:33
Walt Disney Internet Group 16,319,000 0:17:03
Viacom International 15,648,000 0:32:05
Landmark Communications 14,301,000 0:10:00
Excite Network 13,823,000 0:37:14
VeriSign 11,967,000 0:01:14
CNET Networks 11,859,000 0:08:30
Apple Computer 10,788,000 0:05:50
WhenU 10,077,000 0:13:16
EarthLink 10,039,000 1:16:28
Overture Services 9,763,000 0:05:08
Sharman Networks 9,723,000 1:27:39
Verizon Communications 9,667,000 0:18:04
The Gator Corporation 8,906,000 0:03:11
InfoSpace Network 8,422,000 0:09:33
Source: Nielsen//NetRatings

Top Parent Companies of September 2003 at Work
Parent Unique Audience
Time Per Person
(hh:mm:ss)
Microsoft 41,183,000 2:14:17
Yahoo 33,376,000 2:48:56
AOL Time Warner 33,075,000 6:57:50
Google 23,901,000 0:28:51
United States Government 23,542,000 0:27:19
eBay 19,124,000 1:38:39
InterActiveCorp 15,384,000 0:19:37
RealNetworks 14,844,000 0:40:46
Amazon 14,190,000 0:21:59
Terra Lycos 13,273,000 0:08:16
Landmark Communications 12,802,000 0:15:07
About-Primedia 11,847,000 0:11:54
Walt Disney Internet Group 10,860,000 0:24:20
Viacom International 10,423,000 0:26:55
VeriSign 9,881,000 0:13:16
Adobe 9,571,000 0:05:41
Gannett 8,840,000 0:16:02
CNET Networks 8,491,000 0:08:14
Verizon Communications 7,861,000 0:21:53
Apple Computer 7,377,000 0:05:59
InfoSpace Network 7,111,000 0:30:27
Symantec 7,095,000 0:14:43
New York Times Company 6,763,000 0:35:01
Excite Network 6,583,000 1:10:43
Sabre 6,262,000 0:13:35
Source: Nielsen//NetRatings

Top Stickiest Brands of September 2003,
at Home
Brand Time Per
Person
(hr:min:sec)
AOL 6:41:34
Slingo 5:19:16
paltalk.com 4:24:44
Fanfiction.net 4:22:47
Juno Online Services 4:20:49
Neopets.com 3:47:12
mIRC 3:45:50
runescape.com 3:02:04
EA Online 2:50:30
PlanetOut Partners 2:40:29
Source: Nielsen//NetRatings

Top Stickiest Brands of September 2003,
at Work
Brand Time Per
Person
(hr:min:sec)
AOL 9:45:32
Trillian 4:31:06
Juno Online Services 4:21:52
mIRC 3:56:28
Neopets.com 3:03:15
Yahoo 2:48:57
gamehouse.com 2:26:58
PlanetOut Partners 2:19:47
EA Online 2:08:43
MSN 1:57:06
Source: Nielsen//NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.
Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.

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