ValueClick Folds Rich Media Into Mediaplex

  |  August 29, 2006   |  Comments

Though it has long offered rich media, Mediaplex for the first time puts it on par with e-mail, display and paid search functions.

EyeWonder will provide back-end video and rich media support to ValueClick's Mediaplex platform under a new partnership between the companies. The deal will deliver more consistent reporting between rich media and other channels, they claim.

Mediaplex will add rich media ad creation and management services from EyeWonder to the dashboard of its flagship Mojo Adserver product. ValueClick previously worked with rich media vendors on an individual basis, based on its client's preferences.

The Mediaplex platform also has display, e-mail, paid and natural search capabilities. It said the bundling of all media types into a single dashboard delivers better and more comparable metrics than analytics showing channels in isolation. "We're integrating standard and advanced tracking abilities," said Quick.

EyeWonder will continue to implement video and rich media campaigns. "Everything from pre-sales through implementation and campaign success review includes EyeWonder, every step of the way," Sean Quick, director of product management at ValueClick told ClickZ News.

Rich media units from EyeWonder include expandable and floating advertisements.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.


    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...