ValueClick adds four in sales; Specific Media appoints Dan Huffer account exec; iVillage names a new content chief.
ValueClick adds four to its U.S. sales team. Greg Seyller, regional sales director, Midwest and head of the company's Chicago office, previously spent five years at Q Interactive where he was in charge of the company's national sales efforts. Heather Doherty, account executive in the Midwest, worked in sales at Dotomi in Chicago, and was previously category development manager at Colgate Palmolive and target marketing consultant at Nielsen Media. Nick Leal, account executive, Southwest in the Westwood, CA office, worked in account management and sales at Traffic Marketplace. Tommy Lee, account executive on the Northwest sales team based in San Francisco, joins from Yahoo, where he held various search marketing and display ad sales and account management roles.
Specific Media adds an account executive. In the Minneapolis office Dan Huffer was hired as account executive. He previously served as national account executive at CareerBuilder.com, where he specialized in online advertising and recruiting solutions for Fortune 500 companies and regional healthcare systems. He works with a newly-formed Minneapolis sales team led by a recently-promoted regional sales manager, Kevin Sauer.
A new Chief Content Executive begins at iVillage. Angela Martusik was named chief content executive at iVillage Networks. She will be in charge of revamping the editorial vision for each of the brands within the network. Most recently Matusik was the development editor at People.com. She was one of the founding editors of In Style magazine and later instyle.com.
A season of Castrol GTX "Urban Car Legends" airs on Break Media. Break Media's Creative Labs produced and will promote seven original episodes of "Urban Car Legends." The seven-month campaign, produced for Castrol GTX, is part of a branded channel at www.break.com/castrol. Each episode will explore different urban car myths such as whether a banana in a tailpipe will ruin the exhaust system or if a car can be hotwired in :60. The episodes will be paired with polls to test the viewer's knowledge.
AXE deodorant runs a mobile promotion with Ping Mobile. Unilever's AXE deoderant spray and its agency Walton Isaacson worked with Ping Mobile to implement a sweepstakes text-to-win campaign for its Axe Dark Temptation campaign.
Expedia expands its e-mail marketing relationship with e-Dialog into APAC region. After building a successful working relationship in the U.K., France, Germany, and the Netherlands beginning in November 2007, the companies are moving on to Australia, New Zealand, and India.
S3 becomes agency of record for Zoological Society of New Jersey. The Zoological Society of New Jersey, a nonprofit corporation to promote the general welfare of Essex County Turtle Back Zoo, named S3 as its full-service creative agency. The work includes the organization's Web site, TurtleBackZoo.com.
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Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
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