Execs & Accounts for March 12, 2008

  |  March 12, 2008   |  Comments

Critical Mass promotes five; Starcom promotes Twohig to senior digital role; MMA elects new board.

Omnicom's Critical Mass digital marketing agency promoted five to VP and managing director level posts. They include Mark Szabo, Taro Ramberg, Karolina Viesler, Kamal Syan, and Carolyn Robertson.

Starcom USA promoted Kelly Twohig to senior vice president, digital activation director. Prior to the promotion Twohig was SVP of strategy and director at the agency, managing communications and planning for P&G's fabric care category. Twohig reports to Chris Boothe, president and chief activation officer at Starcom.

The Mobile Marketing Association elected its 2008 North American board of directors. The executive committee members include Tom Daly, group manager of strategy and planning from The Coca-Cola Company; Gene Keenan, VP of mobile services at Isobar; Michael Bayle, senior director of global mobile monetization at Yahoo; Maria Mandel, executive director of digital innovation at Ogilvy Interactive; Michael Becker, EVP of business development at iLoop Mobile; and Laura Marriott, president of the MMA.

R/GA rehired Scarlett Lok in the newly created position of group account director for the L'Oreal Paris account. Lok was most recently at TBWA\Chiat\Day where she worked with clients including Pivot, Sony Corporate, and Sprint Nextel. Prior to that she was at R/GA where she worked on the Johnson & Johnson account.

Mort Greenberg joined NBC Universal's Local Media Division as VP of sales. Greenberg will head up sales of local integrated media efforts for lifestyle and local content in online, mobile, e-mail marketing, and TV packages. Greenberg previously headed global sales at Metacafe.

Lycos selected Datran Media for its StormPost e-mail client. StormPost will provide ad inventory management for Lycos' e-mail newsletters.

Agency.com appointed Jeremy Daly director of planning. Daly will lead the New York office in developing and delivering interactive strategies.

Opt-Intelligence hired Alex Rozhitsky as director of business development and Jennifer Cunningham-Lozano as director of sales operations. Rozhitsky led business development at TMP Directional Marketing and was business development manager at Hitwise. Cunningham-Lozano was director of sales at Almond International, a jewelry manufacturer.


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.