Comet Systems, makers of the patent-pending cursor changing technology, said its Comet Cursor has logged its 10 millionth unique user after one year, and is adding a new user every 1.4 seconds.
Interestingly, Comet Systems has not purchased a single advertisement.
"We've built our success around a 'viral marketing' model. Web developers have seen the cursor live on other sites, and quickly adopted it as their own," said Jamie Rosen, president of the company.
Comet Cursor is a patent-pending, rich media technology that lets Web sites and Web advertisers display a customized graphic or animation in place of the conventional "arrow" cursor.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014