Zing Network Inc. , one of the newest entries in the rich media advertising arena, created a content/advertising concept that downloads a customizable play list of pictures, videos, animation, music and advertising onto users' screens as Web pages load.
Zing Network Inc., one of the newest entries in the rich media advertising arena, created a content/advertising concept that downloads a customizable play list of pictures, videos, animation, music and advertising onto users' screens as Web pages load.
Zing, as the downloadable application is called, is a complete network with its own collection of channels.
With Zing, the San Francisco-based company said full screen-size content or advertiser spots appear instantly while a browser is launching, and deliver their messages in less than five seconds. Once a Web page has fully loaded, the spot disappears within seconds and then reappears as a tiny window on the upper right-hand corner of the screen.
Thus Zing receives page-views every time a user is on any new Web page. On average this would occur between 105 and 175 times per week. If, after six months, the company achieves its goal of 500,000 unique users, it would be cashing in on an average of 70 million page-views per week, according to a report on ChannelSeven's TurboAds.com. This would have Zing ranking among the top 10 most heavily trafficked Web sites.
David Reich, Zing's director of sales, was quoted as saying: "Ninety percent of our offerings will be entertainment content and 10 percent will be advertising." Initially though, Zing is not going to broadcast advertising until at least the beginning of fourth quarter 1998. "Our total push right now is to get content partnerships, and grow a user base," Reich said.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.