Network Wants to Put Some Zing in the Web

  |  June 16, 1998   |  Comments

Zing Network Inc. , one of the newest entries in the rich media advertising arena, created a content/advertising concept that downloads a customizable play list of pictures, videos, animation, music and advertising onto users' screens as Web pages load.

Zing Network Inc., one of the newest entries in the rich media advertising arena, created a content/advertising concept that downloads a customizable play list of pictures, videos, animation, music and advertising onto users' screens as Web pages load.

Zing, as the downloadable application is called, is a complete network with its own collection of channels.

With Zing, the San Francisco-based company said full screen-size content or advertiser spots appear instantly while a browser is launching, and deliver their messages in less than five seconds. Once a Web page has fully loaded, the spot disappears within seconds and then reappears as a tiny window on the upper right-hand corner of the screen.

Thus Zing receives page-views every time a user is on any new Web page. On average this would occur between 105 and 175 times per week. If, after six months, the company achieves its goal of 500,000 unique users, it would be cashing in on an average of 70 million page-views per week, according to a report on ChannelSeven's TurboAds.com. This would have Zing ranking among the top 10 most heavily trafficked Web sites.

David Reich, Zing's director of sales, was quoted as saying: "Ninety percent of our offerings will be entertainment content and 10 percent will be advertising." Initially though, Zing is not going to broadcast advertising until at least the beginning of fourth quarter 1998. "Our total push right now is to get content partnerships, and grow a user base," Reich said.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...