The lead-generation marketer is launching a standalone, technology-focused vertical search site.
KnowledgeStorm will unveil its new technology-focused vertical search engine this week at the Search Engine Strategies conference in San Jose, Calif., giving users access to IT information, and generating more leads for advertisers from a broader audience.
"We did a lot of user surveys last fall to find out what the technology buyer community is looking for. What we found is that they want technology-focused vertical search," said Laurie Hood, KnowledgeStorm's VP of marketing.
KnowIT.com aims to provide searchers with access to hardware, software and IT services information from around the Web. In addition to the information in KnowledgeStorm's paid-inclusion directory of tech-focused information, KnowIT.com will crawl the 150 sites in its distribution partner network, mostly industry journals and trade magazines. It will also begin to crawl other user-submitted sites to add to its index.
"The key for us here is relevance. If users are looking for technology information, KnowledgeStorm is the place to start," Hood said.
Besides appearing in the organic search results, listings from KnowledgeStorm's directory will be prominently placed alongside the search results, giving its advertisers a new distribution vehicle for their online lead-generation activities. KnowledgeStorm's primary traffic driver previously had been its partner network, as well as its "Click-to-Lead" search marketing program.
Under that program, advertisers can pay a flat fee to have KnowledgeStorm and partner Inceptor manage a search engine marketing campaign to drive traffic to the advertisers' listing in the KnowledgeStorm directory. The program targets small and mid-sized companies who want to have an SEM program with the benefits of a flat fee structure.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.