CBS Replaces Digital Chief

  |  November 7, 2006   |  Comments

Kramer is out, Quincy Smith is in.

Larry Kramer has stepped down as head of CBS's digital media division, a post he'd held since the unit was formed 18 months ago. He'll stay on as an advisor to the company while handing the operational reins over to Quincy Smith, a seasoned broker of new media acquisitions.

Smith has had a hand in many new media deals for CBS and other Web pioneers, including each of the big three portals. He was involved with the sale of Flickr to Yahoo, AOL's acquisition of, and MTV Networks' purchase of tween gaming site Neopets.

In his new role, Smith will craft strategies and alliances around Internet, mobile and gaming platforms, and will drive all future acquisitions. Among CBS-owned sites, CBS,, and Innertube will all report to him.

Outgoing digital chief Kramer's first contact with CBS came when he forged a joint venture between the company and Data Broadcasting Corp, where he worked. The result was CBS MarketWatch, which was later sold to Dow Jones & Co. for $463 million.

Smith reports directly to CBS chairman Les Moonves, as Kramer did.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.


    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...