Google Adds Features to Its Local Business Center

  |  March 12, 2007   |  Comments

Businesses can post images next to their listings and select custom attributes like

Google has updated its Local Business Center to add free features designed to make finding local business on Google Maps easier, and to make using the service more enticing to small business constituents.

The new features include a Photo Upload to allow businesses to post images next to their listing, and the selection of custom attributes specific to their business type, like "hotel" or "restaurant." For slightly savvier small businesses, Google is also providing the ability to edit the location of a business shown on Google Maps, in the event it's incorrect, and offering stats on how many impressions and clicks a business listing has received on Google Maps.

"Even though we have teams that work hard at getting this right, every once in a while it's off by a block," said Brandon McCormick, a spokesperson for Google, about the Location Correction or "Geocoding" feature. "It's the idea that even small and local businesses can customize their experiences on the Web."

By providing them as many features on the Local Business Center as possible, Google hopes to impress upon even the smallest businesses that the best way to reach their customers is online, said McCormick.

"For the small local business the most important thing is understanding their customers are looking for business services online," he said. "And if they're not online, they are not going to be found by their customers."

As Google is in the business of collecting and providing information, it's in its own best interest to offer the new features to local businesses for free and without direct advertising associated with the listings, McCormick said.

"Our goal is to get good local information. It's completely free to the consumer. There's not advertising tied directly to this," he said.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.


Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?


    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora,, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...