Home  › Stats › Audience/Traffic

MTV, Microsoft, and ABC Grew Web Video Streams in January

  |  March 5, 2010   |  Comments

Overall U.S. unique viewers up 3.8 percent versus December 2010.

Microsoft, MTV, and ABC served substantially more video streams to U.S. users in January 2010 than they did during December 2009, according to data from The Nielsen Company. The measurement firm estimates ABC served 71.3 percent more video streams in January, with MTV and Microsoft properties achieving 31.7 percent and 27.3 percent month-over-month growth, respectively.

Video behemoth YouTube continued its dominance of the space, growing its number of streams by 3 percent - in line with overall market growth of 3.1 percent. Its closest competitor - long-form, premium content specialist Hulu - saw its number of streams remain relatively flat, with just 0.1 percent growth. Yahoo and Turner Sports and Entertainment witnessed the biggest dips in the number of videos they served, down 9.2 percent and 3.5 percent, respectively.

Across all sites the number of videos streamed to U.S. users grew 3.1 percent in January. That growth follows a slight dip in views during December. Online video also reached around 3.8 percent more unique users in January than it did in December, Nielsen estimates.

Overall Online Video Usage (U.S.)
Jan 2010 Year-Over-Year (%) Month-Over-Month (%)
Unique Viewers (000) 142,668 5.2 3.8
Total Streams (000) 11,061,458 5.8 3.1
Streams per Viewer 77.5 0.5 -0.8
Time per Viewer (min) 188.7 5.7 -2.3
Source: The Nielsen company

Top Online Brands Ranked by Total Streams for January 2010 (U.S.)
Rank Video Brand Total Streams (000) Month-Over-Month Growth (%)
1 YouTube 6,622,374 3.0
2 Hulu 635,546 0.1
3 Yahoo 221,355 -9.2
4 MSN/Windows Live/Bing 179,741 27.3
5 Turner Sports and Entertainment Digital Network 137,311 -3.5
6 MTV Networks Music 131,077 31.7
7 ABC Television 128,510 71.3
8 Fox Interactive Media 124,513 -0.7
9 Nickelodeon Kids and Family Network 117,057 9.3
10 Megavideo 115,089 3.7
Source: The Nielsen company

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs