EBay Launches International 'Craigslist' Competitor

  |  March 9, 2005   |  Comments

Venerable free classifieds site gets rival for global dominance.

E-commerce player eBay has taken the Craigslist concept -- free classifieds and community -- and launched Web sites in 50 cities around the world that embody that idea under a new project called Kijiji.

"Kijiji builds local communities online, giving neighbors a way to come together around local needs and interests," said Alex Kazim, senior vice president of new ventures at eBay, who is heading up the new project. Kijiji is an independent start-up within eBay.

Kijiji, which means "village" in Swahili, has put down roots in localities in Canada, China, France, Germany, Italy and Japan. Though Craigslist has its strongest presence in the U.S., it also has dozens of international sites, having recently launched in 16 additional cities in Europe, Asia, and Latin America.

Following the Craigslist model, Kijiji will initially allow users to post and search for free. After it built an audience, Craigslist began charging for postings in some categories, such as jobs and real estate. EBay isn't revealing its future plans for Kijiji, but said it didn't expect the sites to have a material impact on its 2005 earnings.

EBay holds a 25 percent stake in Craigslist, which has been a huge competitor for traditional newspaper firms seeking online classified ad dollars. One study pegged Craigslist's cost to Bay Area newspapers alone at $30 million annually.

The e-commerce player has made other recent moves in the classifieds space, purchasing both Dutch player Marktplaats.nl and Rent.com in the last few months.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!


Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?


    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...