Livedoor Acquires U.S. SEM Firm

  |  November 21, 2005   |  Comments

The Japanese Internet player makes another move in the U.S. search space by acquiring the parent of 360i and SearchIgnite.

Japanese Internet company Livedoor continued its push into the global search and contextual advertising space with the purchase of Innovation Interactive, parent to 360i and SearchIgnite.

Livedoor entered the space in February, when it acquired ValueClick Japan for $24 million. Livedoor is a Tokyo-based Internet and technology firm that operates a variety of businesses, including free ISP livedoor, an Internet advertising unit called "cyberclick" and an email marketing operation.

"Innovation's domain knowledge, roster of large and small customers, and their technology across all spectrums of online media make them the most suitable partner for us to establish and expand our U.S. presence," said Noriaki Okubo, executive VP of Livedoor.

Innovation Interactive has 125 employees in New York, Atlanta and San Francisco. Livedoor intends to retain all employees and management, including CEO Will Margiloff.

"Innovation Interactive shares Livedoor's commitment to the Internet and performance marketing. We have been successful growing our business profitably to date, and joining Livedoor gives us an even greater opportunity to scale through organic growth, new product development and acquisitions," Margiloff said.

Innovation's clients include large SEM customers like Office Depot and Forbes, as well as thousands of small business customers using its self-service online marketing tools. Its SearchIgnite search management software helps sophisticated marketers and advertising agencies like Digitas manage their own SEM campaigns.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...