Livedoor Acquires U.S. SEM Firm

  |  November 21, 2005   |  Comments

The Japanese Internet player makes another move in the U.S. search space by acquiring the parent of 360i and SearchIgnite.

Japanese Internet company Livedoor continued its push into the global search and contextual advertising space with the purchase of Innovation Interactive, parent to 360i and SearchIgnite.

Livedoor entered the space in February, when it acquired ValueClick Japan for $24 million. Livedoor is a Tokyo-based Internet and technology firm that operates a variety of businesses, including free ISP livedoor, an Internet advertising unit called "cyberclick" and an email marketing operation.

"Innovation's domain knowledge, roster of large and small customers, and their technology across all spectrums of online media make them the most suitable partner for us to establish and expand our U.S. presence," said Noriaki Okubo, executive VP of Livedoor.

Innovation Interactive has 125 employees in New York, Atlanta and San Francisco. Livedoor intends to retain all employees and management, including CEO Will Margiloff.

"Innovation Interactive shares Livedoor's commitment to the Internet and performance marketing. We have been successful growing our business profitably to date, and joining Livedoor gives us an even greater opportunity to scale through organic growth, new product development and acquisitions," Margiloff said.

Innovation's clients include large SEM customers like Office Depot and Forbes, as well as thousands of small business customers using its self-service online marketing tools. Its SearchIgnite search management software helps sophisticated marketers and advertising agencies like Digitas manage their own SEM campaigns.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...