Execs and Accounts for March 21, 2003

  |  March 21, 2003   |  Comments

Habeas signs new e-mail filters to its Sender Warranted E-mail service; ninedots appoints two; RareMethod acquires 25 percent of Idea Machine.


Habeas has signed seven new email filtering solution providers to its Sender Warranted E-mail (SWE) service, which was developed to "help solve the issue of email over-filtering." The new participants include Apache James, ESCOM, Group Mail, Spamcounterstrike, Spamfire, Spamnix and TMDA.

The service works by trademarking and copyrighting a unique set of lines, known as the warrant mark, which is embedded in the headers of outgoing email. "Warrant-marked" email will be recognized as legitimate by those ISPs and filters that have opted in to the Habeas service, a process also sometimes known as "white listing." The Habeas SWE service is already recognized by spam filters such as SpamAssassin, Mailshell, Mail-Filters.com, iHateSpam, SpamBouncer and Cybersitter.


Canadian interactive agency ninedots has appointed Ken MacLean as director of its Nike and FedEx accounts and David Barclay as director of business development. MacLean has overseen creative work for brands such as Nestle, McDonalds and K-Swiss during stints at Symcor, Marketize and Cyberplex. Barclay was most recently associate director of business development for Modem Media.


Interactive marketer RareMethod has acquired 25 percent of Idea Machine, a Canadian strategic marketing and web development firm. Calgary-based Idea Machine counts Coca-Cola, Kellogg's, Jones Apparel Group and Cadillac among its clients. The firm was also named one of the top 10 Canadian digital agencies for 2002 by Marketing Magazine.



For more breaking news on account action and executive moves, visit ChannelSeven.com.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

RELATED READING

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...