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Advertising Placements by Industry and Top Sponsored Links, October 2006

November 17, 2006   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, September and October 2006
IndustryTotal Impressions, October 2006
(M)		Total Impressions, September 2006
(M)		Change From Previous Month (%)
Automotive8,475.46,937.522.17
Business to business6,368.64,376.645.51
Consumer goods7,922.07,737.32.39
Entertainment11,823.013,395.3-11.74
Financial services80,385.267,875.218.43
Hardware and electronics7,318.48,006.6-8.59
Health5,713.15,792.7-1.37
Public services24,264.821,413.713.31
Retail goods and services52,758.247,921.310.09
Software3,360.42,334.743.93
Telecommunications25,907.321,368.221.24
Travel7,552.37,827.8-3.52
Web media58,264.259,829.9-2.62
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Ad Unit Types, October 2006 (M)
IndustryFlash (Generic) (M)Rich Media (M)Sponsored Link (M)Standard Image (M)Standard Image/Text Link (M)
Automotive4,895.0531.2303.71,654.91,090.6
Business to business865.740.92,404.52,499.3558.2
Consumer goods3,206.8631.01,696.92,049.5337.6
Entertainment5,553.1666.9431.81,948.53,222.5
Financial services9,499.6440.25,205.913,831.951,407.6
Hardware and electronics2,714.1328.3351.12,162.91,762.0
Health2,186.9247.11,485.21,558.4235.4
Public services2,673.284.01,962.16,095.513,450.0
Retail goods and services7,892.3533.412,571.913,160.118,600.5
Software877.0180.7756.51,228.4317.9
Telecommunications10,283.4231.0619.17,923.16,850.8
Travel3,003.567.32,213.31,760.4507.8
Web media10,370.2222.515,898.711,236.320,536.6
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Number of Sponsored Link Impressions, September and October 2006
CompanySponsored Link Impressions, October 2006 (M)Sponsored Link Impressions, September 2006 (M)Change From Previous Month (%)
eBay Inc.2,953.22,800.95.44
GUS Plc.996.6442.1125.40
Pickamortgage866.6476.981.73
NexTag.com685.6629.58.91
World Vision575.1104.2452.04
Amazon.com Inc.552.5552.8-0.06
Time Warner Inc.411.1377.48.92
Target Corp.352.7397.4-11.25
Shopzilla International348.9310.412.40
BizRate.com348.7313.711.14
InterActiveCorp322.9359.3-10.12
Orbitz307.6319.6-3.75
Yahoo Inc.295.7476.3-37.92
Sanofi-Aventis272.3159.370.86
Capital One Financial Corp.271.0132.7104.21
Cendant Corp.218.4237.2-7.92
EZ4Search.com215.963.0242.88
Eastman Communications Inc.213.370.2203.69
Bosley200.7183.19.65
TheUseful198.3210.0-5.57
Business Financial Publishing193.5124.455.61
Overstock.com182.6204.7-10.77
OnTheWeb-Offer.com179.5158.813.05
Refinance Trust178.399.878.70
Interchange Corp.177.5216.2-17.93
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Top Three Search Terms, October 2006
CompanySearch Term 1Search Term 2Search Term 3
eBay Inc.ebayhotmail.commyspace.com
GUS Plc.myspacefree+credit+reportcredit+report
Pickamortgagebad+credit+mortgagebad+credit+
home+financing		mortgage+rates
NexTag.comipodsystem+mechanic+
mobile+toolkit		gps
World Visiondarfurdarfur+sudanhurricane
Amazon.com Inc.amazon.comipodstyling+equipment
Time Warner Inc.mapquestaolhalloween+costumes
Target Corp.halloween+costumeshalloweenpictures
Shopzilla Internationalhalloween+costumesmodeloschicas+calientes
BizRate.comhalloween+costumeskillifishprom+dresses
InterActiveCorpmatch.comtravelhotels
Orbitzamerican+airlinesunited+airlinesairline+tickets
Yahoo Inc.upsfree+musicmatch
Sanofi-Aventisheart+attack
+symptoms		side+effects+
of+blood+clots		coronary+arteries+
Capital One Financial Corp.credit+cardswww.capitalone.comford
Cendant Corp.car+rentalunited+airlinesdelta+airlines
EZ4Search.comused+sprint
+cell+phones		free+cross+
stitch+patterns		dsl+vs.+cable
Eastman Communications, Inc.jim+cramerbest+buyotcbb
Bosleyhairhair+restorationbosely+maryland
TheUsefulspanish+translatorsushi+making+kitpeoplepc
Business Financial Publishinginfo+on+hypf+stocks
++for+october+15,2006
+and+2007		jim+cramerbest+buy
Overstock.comebayashley+furnitureoverstock
OnTheWeb-Offer.comfree+dvd+
burning+software		ipodsmac
Refinance Trustrefinance+interest+ratestlouistodayrefinance
Interchange Corp.tiresamishimmigration
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, September 2006

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.

  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or "Sponsored Results"”).

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