Yahoo Unleashes Answer to Google Analytics

  |  October 9, 2008   |  Comments

Free analytics product is first offered to Yahoo e-commerce customers.

Yahoo has launched its formal answer to Google's Web site analytics product. Called Yahoo Web Analytics, the service is a free, re-branded version of IndexTools, the paid analytics platform the company acquired earlier this year.

When Yahoo bought IndexTools in April, many described it as a superior product to Google Analytics. As with Google Analytics, it gives Web site owners insight into sales, ad performance and traffic sources. It also provides traffic alerts, custom reporting structures, and live cost analysis that incorporates dynamic pricing data from search engines.

Yahoo Web Analytics will be rolled out in stages. It will be available first to 13,000 customers of the company's Yahoo Small Business hosting service, as well as to advertisers through Yahoo Custom Solutions and Yahoo Buzz Marketing.

Other Yahoo ad customers will gain access to it this year and next, according to a spokesperson, who added the service became free for pre-existing IndexTools customers shortly after the acquisition.

"We intend to provide a full suite of analytics to our head and tail advertisers, agencies, publishers and development partners," Bassel Ojjeh, senior VP and head of Yahoo's Strategic Data Solutions group, told ClickZ News when the company acquired IndexTools.

As such, Yahoo may reach a different set of marketers than have migrated to Google Analytics.

"This is really good for display advertisers, said Jeffrey Eisenberg, co-founder and CEO of marketing consulting firm Future Now, back in April. "The people who are not using Google AdWords -- this will make those people more aware of results."

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...