MRM Worldwide promotes two in its New York office; Cadient Interactive brings in a creative exec; Kristi VandenBosch joins Publicis & Hal Riney as CEO.
MRM Worldwide in New York promotes two. Kristen Clark, was promoted to senior strategic planner from strategic planner. She began in May 2007 as an intern. Kandace Hudspeth, was a senior strategic planner and was promoted to director, user experience planning. She started at MRM in May 2007 working on the U.S. Army digital strategy team.
Cadient Interactive names new creative executive. Bethany Hartzell, Cadient's associate creative director, was the art director at Digitas Health.
Kristi VandenBosch joins Publicis & Hal Riney as CEO. VandenBosch will lead the San Francisco-based agency along with CCO Roger Camp. VandenBosch joins the agency directly from Tequila, where she was president of Tequila\North America and was a founding member of the agency's Los Angeles office in 2002.
Automatic wins a handful of accounts, moves to new offices. Irvine, Calif.-based digital agency Automatic got new business from Charlotte Russe, Smart Modular, and BakeMark USA. With a larger client load the agency hired additional staff and relocated to larger offices in the same building.
Adidas Originals and deviantART put together an online finger painting contest. The social media integration for adidas Originals was developed in partnership with artist community deviantART for the brand's "Celebrate Originality" campaign.
Downtown Orlando looks to digital agency Purple, Rock Scissors. The Orlando-based agency Purple, Rock, Scissors, formerly known as Hydra, was hired by Orlando's Downtown Development Board and Community Redevelopment Agency to redesign its Web site to attract more tourists to the city.
Epsilon signs new e-mail clients. Client wins for the permission-based e-mail and digital solutions business include Scottrade and TCF Bank.
Appsavvy forms six advertising partnerships with social media application companies. The ad sales team will exclusively represent the developers and publishers of social media applications including Circle of Moms, LivingSocial, Zynga, Serious Business, Where I've Been, and Poolhouse.
Carpenter joins imc2. Darrell Carpenter was appointed president of finance at the Dallas-based digital agency. He was most recently global director and senior vice president, internal control for Leo Burnett Worldwide.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT