The US market for residential high-speed Internet services will grow to 3.3 million subscribers in 2000, and will reach 16.6 million subscribers by 2004, according to the Yankee Group.
The US market for residential high-speed Internet (HSI) services will grow to 3.3 million subscribers in 2000, and will reach 16.6 million subscribers by 2004, according to a report by The Yankee Group.
The report, "Cable Modems and DSL: High-Speed Growth for High Speed-Access," predicts the increase in HSI usage will be driven by cable industry consolidation and competition from local telephone companies. The report also said the installed base of domestic HSI subscribers stood at 1.4 million at the end of 1999, with nearly 80 percent of these homes using cable modems for access. But while the cable industry will continue to lead the market over the next five years, the Yankee Group predicts its share of the total installed base of HSI subscribers will shrink to about 42 percent by the end of 2004, as local telcos make DSL services more widely available.
Recent consolidation among large and mid- sized cable system operators will speed deployment of cable modem services, according to Bruce Leichtman, director of the Yankee Group's Media & Entertainment Strategies practice.
"Prior to consolidation, the high cost of upgrading to two-way, cable-modem-capable infrastructure meant that smaller operators would be hard-pressed to make the transition quickly," Leichtman said. "Today, however, many of these operators are now owned by deeper-pocketed buyers like Paul Allen's Charter Communications, Adelphia, Cox, and Comcast. And the tremendous sums these companies paid have only heightened the importance of making the upgrades needed to add lucrative incremental services as soon as possible."
On the DSL side, Leichtman said wider deployment and more consumer-friendly pricing options will make the telco-delivered technology more widely accepted in the next few years. According to consumer data gathered for the report, among consumers who were interested in receiving high-speed access, 30 percent said they would prefer to receive the service from their telephone company, while 20 percent favored their cable provider. The remaining 50 percent said they still had no preference.
Other findings from the Yankee Group report include:
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014