Scripps hires Bob Madden to lead interactive marketing and promotion; Agency.com Meows; 'The Ten' taps Special Ops.
WebAdvantage.net promoted David Cease to director of agency operations. The strategic search marketing and online advertising agency created the new position for Cease.
Access 360 Media named Bill Powers EVP of network advertising sales. The youth oriented media network hired Powers away from Traffic.com, where he was an original member of its Media Division, Traffic Pulse Networks.
Special Ops Media created an interactive campaign for ThinkFilm’s "The Ten." The interactive advertising agency created the publicity campaign for the film starring Paul Rudd, Jessica Alba and Winona Ryder.
Meow Mix tapped Agency.com to create a new Web site. The interactive agency used interactive video to promote the cat food brand through the site.
Scripps Networks Interactive hired one executive and promoted another. The network hired Bob Madden as vice president, interactive marketing and promotion, and promoted Andrea Facini to vice president of product design.
Mobile Phone Applications (MoPhap) hired four execs and partnered with RealTechNetwork. The mobile ad server and publisher network hired Theresa Chin as chief financial officer, Charles Davies as lead software engineer, Bill Burrell as vice president, ad operations and Matt Drobnak as system administrator. RealTechNetwork will also utilize MoPhap’s SparkMobile ad serving platform and join MoPhap’s mobile publisher network.
ON Networks named Allan Grafman to its board of directors. Grafman is president of All Media Ventures and an operating partner of Mercury Capital Partners, a private equity fund investing in media, entertainment and internet ventures.
NetShelter signed Sitepoint.com to its Branded Network. The technology vertical network is now the exclusive ad representative of display ad inventory on Sitepoint.com.
Q Interactive re-upped with Didit. The search engine marketing firm will continue to manage SEM campaigns for Q Interactive.
EPrize hired Jeffrey Ershler and Joe Keller as vice presidents. The interactive promotions firm named Ershler as vice president, mousetrap, and Joe Keller as vice president, technology operations.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.