Facebook continues to dominate over Bebo and MySpace in visits to all Web sites in the U.K.
Facebook accounted for 6.22 percent of visits to all Web sites from U.K. users during the last week of March, according to data from online measurement company Experian Hitwise. By contrast, ailing social networks Bebo and MySpace accounted for 0.19 percent and 0.15 percent of visits, respectively, following three years of consistent decline.
Within Hitwise's social networking and forums site category, Facebook accounted for over 50 percent of traffic for the week ending April 3, followed by YouTube with 17 percent, and Twitter with just over 2 percent of visits. Bebo and MySpace occupied the fourth and fifth spots, with 1.58 percent and 1.30 percent of traffic, respectively.
Admitting it wasn't prepared to invest any further in the social networking space, Bebo-parent AOL announced earlier this month that it intends to either sell or close the network by the end of May.
Meanwhile - as its user base continues to grow - Twitter announced last week its long-awaited plan to start monetizing its audience over the course of the next few months through its Promoted Tweets product.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT