Home  › Stats

Mobile IM Usage Nearly Doubles

  |  August 27, 2004   |  Comments

Instant message users are all thumbs, as mobile usage grows.

There may soon be another communications-driven figure accompanying the walking/talking headset-wearing cell phone user – the mobile instant messaging (IM) [define] user. According to America Online Inc.'s second annual IM survey, these thumb boarders are hitting the streets and nearly doubling in population.

The summer 2004 survey of 4,510 respondents, conducted by Opinion Research Corporation, found that 19 percent of mobile IM users currently send instant and short message service (SMS) [define] communications, while only 10 percent said they engaged in the activity in 2003.

The survey also found that IM users reportedly sent messages from their mobile phones or personal digital assistants (PDAs) from crowded public places or clandestinely.

Locations Where Mobile
IM is Most Frequently Used
Crowded public transportation 36%
Sporting events 25%
Busy meetings 23%
Campus classrooms 22%
Hospitals 12%
Source: AOL and Opinion Research Corp.

Business and pleasure seem to be among the most popular uses for mobile messaging. Roughly one-third of those who use mobile messaging does so to keep in touch with the office and make business decisions while traveling, and nearly three-quarters of business mobile messengers use IM or SMS when they don't have time for a phone conversation.

The IM Dating Game
Those who used mobile messaging for romance 31%
Those who used mobile messaging for flirting 25%
Those who accepted a date via mobile message 14%
Those who sent mobile messages while on a bad date 10%
Those who broke up with romantic partner
via mobile message
3%
Source: AOL and Opinion Research Corp.

Enpocket revealed another area where U.S. text messaging has grown. The company's Q3 2004 report of mobile usage showed that 3 percent of adult phone users sent a text message to a TV show, and 2 percent have sent a text message to a radio station – both activities have doubled in usage since Q2 2004.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...