Rosetta hires a new chief creative officer; Red Door Interactive creates a mobile Web landing page for Cricket Communications; Microsoft Mobile Advertising works with Hyatt Hotels & Resorts.
A new chief creative joins Rosetta. Gary Scheiner was hired as chief creative at New York-based agency Rosetta. Scheiner joined the agency from TBWA\Chiat\Day, where he had been executive creative director of the WorldHealth unit since 2007.
Cricket Communications selects Red Door Interactive to develop its mobile Web landing page. Red Door developed the mobile Web landing page for the Motorola Evoke phone for wireless carrier, Cricket Communications. Red Door was responsible for the design of the initial consumer experience for the Web browser on the Evoke, as well as creative direction for its other WAP-enabled devices.
Microsoft mobile advertising was selected to handle mobile ads for Hyatt. Hyatt Hotels & Resorts will run a mobile ad campaign using Microsoft's mobile advertising relationship with Verizon Wireless. The mobile ad display campaign is aimed to drive awareness for loyal members of the hotel's awards program and new guests.
Former Interpublic CEO joins DoubleVerify board. David Bell, the former CEO and chairman of Interpublic Group of companies, joined the board of directors of DoubleVerify, an online media verification company for online advertising.
TARGUSinfo and Datamark target the education market. TARGUSinfo will provide identification and verification while Datamark will provide direct response marketing to colleges, universities, and prep schools to reach students.
Safeway selects Cellfire for mobile coupon distribution. Safeway expanded its national digital grocery coupon program by joining Cellfire's mobile coupon program. Safeway stores include Vons, Pavilions, Randalls, Tom Thumb, Dominicks, Genuardi's, and Safeway.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
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