When America Online does blogs, it jumps in with both feet. On the heels of its acquisition of Weblogs Inc., AOL has done a deal with Intelliseek's BlogPulse to receive daily blog data and trend analysis.
The word-of-mouth measurement firm will provide AOL with blog data, statistics, trend charts and blog entries. The publisher will feature the data on its network, allowing visitors to its sites to keep up with blog chatter and buzz.
AOL Community Vice President Bill Schreiner said the company's aim was to keep visitors to the AOL network connected and informed about what bloggers are talking about.
Intelliseek will provide AOL with lists of top blogs; top blog posts; top news stories and news sources cited by bloggers; top links being shared by bloggers; and top personalities being discussed by bloggers. AOL will also receive feeds from BlogPulse's own blogs, which discuss blog activity and entertainment.
Intelliseek's BlogPulse search engine indexes more than 17 million blogs.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
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