IAC Gets College Humor

  |  August 15, 2006   |  Comments

IAC has acquired a 51 percent stake in Connected Ventures, parent of CollegeHumor.com.

IAC/InterActiveCorp has begun its push into community-focused online content with the acquisition of a controlling interest in the parent company of CollegeHumor.com.

IAC will hold a 51 percent stake in Connected Ventures, with full voting control. Founders Josh Abramson and Ricky Van Veen will retain the remaining 49 percent. Besides CollegeHumor, Connected Ventures runs e-commerce site Busted Tees, along with a few smaller content sites targeting the same young adult demographic.

CollegeHumor offers videos, pictures, articles and jokes to a core audience of college students and recent graduates. The site features several rich media ads and text links on its homepage and category pages, which it sells through an internal ad sales team. The site attracts more than six million monthly unique users, according to Nielsen Site Census.

Past site sponsors include General Motors, DreamWorks Motion Pictures, Sony Motion Pictures, AT&T Wireless, Comedy Central and RCA Records.

CollegeHumor becomes the first site to join IAC Programming, which launched earlier this year with a goal of buying and building branded online content properties centered around communities. The programming group launched in January, when IAC named Michael Jackson as president of programming. Jackson previously served under IAC chairman Barry Diller as chairman of Universal Television Group, and as CEO of the U.K.’s Channel Four.

"With its distinct brand of humor, CollegeHumor has emerged as a viral success with an enormously loyal audience among young adults," Jackson said in a statement. "The founders have done an outstanding job of growing the business by appealing to a well-defined audience with a consistent voice and sensibility. Their entrepreneurial spirit is a welcome addition to IAC's Programming efforts, and we look forward to working with them to drive growth of CollegeHumor as well as other opportunities."

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...