IAR Bits and Bytes

  |  April 17, 2002   |  Comments

Yahoo! debuts Purina IM Skin, Eagles tour promo; Return Path strikes alliances; Spiderdance to 'hibernate' until market improves.

Yahoo Debuts Purina IM Skin, Eagles Tour Promo

Web portal Yahoo is unveiling the latest in its series of Instant Messenger skins for advertisers -- this time for Nestle Purina.

The two Purina IMVironments available for users to download show either animated cats or dogs in the background of Yahoo Instant Messenger, with the brand's logo displayed in the window.

Yahoo has also done work for E*Trade , Sega of America, and the film "National Lampoon's 'Van Wilder'".

This effort comes as part of a years-long marketing relationship between Nestle Purina and Yahoo.

The IMVironments will be promoted on Purina Web sites, as well as in the Yahoo Insider welcome window, the Yahoo Messenger IMVironments Gallery pages, and throughout Yahoo pet-related communities

In addition to the new IMVironments, Nestle Purina announced two co-branded versions of the Yahoo Messenger application -- promoting Purina Puppy Chow and Cat Chow. The applications are available at www.puppychow.com or www.catchow.com.

In addition to messenging, the Purina Puppy Chow and Purina Cat Chow applications feature links to informational pages on pet nutrition and exercise available on Yahoo Pets, as well as on the pet food brands' Web sites.

In other Yahoo marketing news, the company said it would promote the upcoming summer tour of classic rockers The Eagles. In conjunction with the Eagles' "Summer Tour 2002" promoter Concerts West, an Anschutz Entertainment Group company, the site plans to make advance tickets available for several upcoming concerts at a special co-branded site, eagles.yahoo.com.

Yahoo said it would be promoting the pre-sale extensively across its network, including the Yahoo home page and through sites affiliated with the portal's LAUNCH network of music sites.

Additionally, Yahoo said it would enter customers into a sweepstakes for front-row seats to a concert. The Web portal also said its Yahoo Auctions site would auction off autographed Eagles guitars and CDs, to benefit charities.

Return Path Strikes Alliances

New York-based E-mail Change of Address (ECOA) firm Return Path has new alliances in place with two marketers.

The deals with Catalog Marketing Services and e-Dialog will promote Return Path's services to direct and email marketers, serviced by the two firms.

Both St. Paul, Minn.-based CMS and Lexington, Mass.-based e-Dialog have integrated Return Path ECOA into their database platforms, meaning that they can now offer their clients seamless access to the email change of address services.

Spiderdance to "Hibernate" Until Market Improves

Interactive TV player Spiderdance said it planned to move into a "hibernation mode" until the U.S. market for iTV services improves.

Essentially, the move will shut down the Venice, Calif.-based firm's day-to-day operations and lay off all but the firm's four principals. The company said that investors backed the move and were assisting in the transition.

"This decision allows us to preserve the company's technology and intellectual property," said Chief Executive Steven Hoffman. "As soon as television networks and [Multiple Service Operators] start spending on interactive TV shows, our core team will step back into the market and resume business as usual."

The company had powered synchronized TV-to-Web application for networks including General Electric's NBC, Viacom's MTV, and AOL Time Warner's the WB and TBS. Many of those contracts expired only recently.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!



Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.




    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...