Media Companies Partner with Yahoo! Search

  |  May 6, 2005   |  Comments

TV players begin to jockey for online traffic.

The online arms of seven traditional media companies have partnered with Yahoo Video Search to better expose their video content, and accompanying advertising, to Web users. The partnerships come as the portal takes its Video Search site out of beta.

Buena Vista Pictures, CBS News, CMT, Discovery Communications, MTV Networks, Reuters, and Scripps Networks have all signed deals to have their content indexed by Yahoo Earlier this week, Google announced similar relationships with Discovery Communications, C-SPAN, Fox News, PBS, and several local television affiliates in the San Francisco Bay Area. Google's product is still in beta testing and currently includes only still images.

TV players have begun looking seriously at creating and repurposing their video content online in an effort to woo brand advertisers eager to reach Internet audiences. MTV Networks recently started up the Overdrive broadband channel with launch sponsorships from Procter & Gamble, Sony Pictures and Microsoft. Meanwhile, CBS recently formed a digital media unit in part to further explore online advertising. Partnering with video search engines may help these players serve more video and more ads.

"This relationship greatly expands the number of users who will have immediate access to our vast reservoir of current and historical broadband CBS News video -- all for free," Betsy Morgan, VP for business development at CBS News, said in a statement.

For its part, Yahoo hasn't announced plans to serve advertising on its video search pages, but says it's exploring a number of possible revenue models. For now, the company is focused on creating a better user experience.

"We're focused on the 'find and use' aspect right now. We have to get the experience up to the right level before you transition to other models," said Jeff Karnes, head of media search at Yahoo Search.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...