Publicis Acquires Marketing Firm With Microsoft Ties

  |  September 4, 2008   |  Comments

Founded in 2003, PBJS offers digital marketing and event production services.

Publicis Groupe yesterday announced its acquisition of PBJS, a Seattle-based digital marketing and event production company with deep ties to Microsoft.

PBJS was founded in 2003 by a handful of partners that included a pair of Microsoft executives. CEO Bob Bejan worked at the software giant from 1996 to 2002 and helped launch the MSN network. COO Jenny Spigot spent nine years at Microsoft, including a stint as senior producer at Microsoft Studios.

Today, PBJS holds a long-term contract with Redmond, WA-based Microsoft to produce a range of internal and external events. It produced several high-profile events for the launch of Windows Vista.

PBJS will continue to operate as a separate brand, but will be aligned with Publicis Events Worldwide. Bejan will report directly to John Farrell, president and CEO of Publicis Specialized Agency and Marketing Services.

PBJS boasts a staff of 26 in its single Seattle office. Other clients include AT&T, Intel and Smart Balance.

Financial terms of the acquisition were not disclosed.

Publicis touted the purchase of PBJS as not just the acquisition of a marketing firm, but of a "significant part of Microsoft's marketing business." Indeed, Microsoft itself appeared to bless the union in a written statement released by the Paris-based holding company.

"We have worked with PBJS over the past several years on a number of our live experiences, product launches, internal and external communication events, and they will continue to be our valued and experienced partner in these areas," said Mich Mathews, SVP, Marketing for the Microsoft Corporation.

Microsoft's creative ad account has been with McCann Erickson, of the Interpublic Groupe, for the past several years, though it did recently throw some ad business to MDC Partner's Crispin Porter and Bogusky.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...