Content Match will close throughout Europe by the end of March.
Yahoo is ditching its European contextual ad product, and concentrating efforts on its search and display business, the company confirmed yesterday. Content Match, which places contextual text ads on pages of Yahoo's Publisher Network in a similar way to Google's AdSense, will now close throughout Europe by the end of March.
In a statement e-mailed to ClickZ News, a Yahoo spokesperson said, "By focusing our efforts on Sponsored Search and Display Solutions in Europe, we strengthen our commitment to deliver advertisers a high ROI and underline our mission to be an advertiser's 'partner of choice' to meet their marketing objectives."
The spokesperson said the decision was no indication the product was likely to be withdrawn from the U.S. market.
The news comes just days after Yahoo announced the appointment of its new CEO, Carol Bartz, among renewed rumors of a potential search deal with Microsoft. According to Dow Jones, however, Bartz told employees on Wednesday that her "gut instinct" was not to sell, but added that she had spoken with Microsoft CEO Steve Ballmer in the previous 24 hours.
Speaking with the media on Wednesday, Bartz did not mention Microsoft, and said it was too early for her to discuss the future of the company. She did, however, say she intended to give the firm "some friggin' breathing room," and added, "Everyone on the outside's been deciding what it should and shouldn't do. That's going to stop."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT