Internet ad spending grew by more than 30 percent year-to-year to reach $4.2 billion in the third quarter, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
The quarter sets a new record, topping the $4.1 billion reported for the second quarter of this year, which brought interactive ad spending to $7.9 billion in the first half of 2006. Revenues in the third quarter of 2005 reached $3.1 billion, and revenues for all of 2005 topped out at $12.5 billion.
"We're close to surpassing the full year revenues from 2005 in the first three quarters of this year, which is very exciting," Sheryl Draizen, SVP and general manager of the IAB, told ClickZ. "Marketers are becoming more confident in the medium. They're spending more, seeing better results, and then returning to spend even more."
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Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
March 19, 2014