The latest Internet Ad Revenue Report from the IAB and PwC shows 30 percent growth over the same period last year.
Internet ad spending grew by more than 30 percent year-to-year to reach $4.2 billion in the third quarter, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
The quarter sets a new record, topping the $4.1 billion reported for the second quarter of this year, which brought interactive ad spending to $7.9 billion in the first half of 2006. Revenues in the third quarter of 2005 reached $3.1 billion, and revenues for all of 2005 topped out at $12.5 billion.
"We're close to surpassing the full year revenues from 2005 in the first three quarters of this year, which is very exciting," Sheryl Draizen, SVP and general manager of the IAB, told ClickZ. "Marketers are becoming more confident in the medium. They're spending more, seeing better results, and then returning to spend even more."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT