AdKnowledge Delivers Clickwise Version 2

  |  January 13, 1998   |  Comments

AdKnowledge Inc., the newly merged ClickOver/Focalink Communications, rolledout ClickWise 2, the newest version of its ad management software for Websites.

AdKnowledge Inc., the newly merged ClickOver/Focalink Communications, rolled out ClickWise 2, the newest version of its ad management software for Web sites.

ClickWise 2 delivers enhanced inventory management and adds affiliate reporting, customizable reporting, a four-fold increase in throughput, and central ad serving to its real-time, intelligent ad management, the company said.

Scott Kauffman, president and CEO of AdKnowledge, said: "The new features in ClickWise 2 contribute directly to the bottom line of Web publishers by minimizing their operating costs, maximizing their use of ad inventory and enabling them to deliver more value to their advertisers."

Balancing contractual obligations to advertisers, ad targeting constraints and user information, ClickWise 2 selects the optimal ad from the site's inventory to serve to each particular visitor, the company said.

ClickWise 2 enables a site to track historical ad traffic levels and view them graphically or in tables. Traffic can be tracked in aggregate and by any targeting dimension--by page and date, for example--for effective inventory analysis.

The product also shows "utilization data," allowing the user to analyze how effectively the site's ad inventory is being used. It also forecasts expected ad traffic to assist ad sales staff in planning sales activities. For owners of multiple sites, or site networks, ClickWise 2 allows the master site to specify selective reporting access for individual sites. Each affiliate can now see how its site is performing, without time delays or custom programming on the part of the master site.

ClickWise 2 will be available by the end of January from the AdKnowledge Web site. For sites serving more than 10,000 ads per day, ClickWise 2 annual licenses start at $5,000.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...