AdKnowledge Delivers Clickwise Version 2

  |  January 13, 1998   |  Comments

AdKnowledge Inc., the newly merged ClickOver/Focalink Communications, rolledout ClickWise 2, the newest version of its ad management software for Websites.

AdKnowledge Inc., the newly merged ClickOver/Focalink Communications, rolled out ClickWise 2, the newest version of its ad management software for Web sites.

ClickWise 2 delivers enhanced inventory management and adds affiliate reporting, customizable reporting, a four-fold increase in throughput, and central ad serving to its real-time, intelligent ad management, the company said.

Scott Kauffman, president and CEO of AdKnowledge, said: "The new features in ClickWise 2 contribute directly to the bottom line of Web publishers by minimizing their operating costs, maximizing their use of ad inventory and enabling them to deliver more value to their advertisers."

Balancing contractual obligations to advertisers, ad targeting constraints and user information, ClickWise 2 selects the optimal ad from the site's inventory to serve to each particular visitor, the company said.

ClickWise 2 enables a site to track historical ad traffic levels and view them graphically or in tables. Traffic can be tracked in aggregate and by any targeting dimension--by page and date, for example--for effective inventory analysis.

The product also shows "utilization data," allowing the user to analyze how effectively the site's ad inventory is being used. It also forecasts expected ad traffic to assist ad sales staff in planning sales activities. For owners of multiple sites, or site networks, ClickWise 2 allows the master site to specify selective reporting access for individual sites. Each affiliate can now see how its site is performing, without time delays or custom programming on the part of the master site.

ClickWise 2 will be available by the end of January from the AdKnowledge Web site. For sites serving more than 10,000 ads per day, ClickWise 2 annual licenses start at $5,000.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...
    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head...