Execs & Accounts for Leap Day, 2008

  |  February 29, 2008   |  Comments

About.com CEO Meyer to step down; Microsoft taps CPB for undisclosed campaign; Mueller resigns from Idearc after eight days, for health reasons.

Scott Meyer will depart About.com and The New York Times Co. next week after an eight year odyssey with the company. Digital chief Martin Nisenholtz and Chief Digital Architect Ron McCoy will manage the group until a replacement CEO is named. "After discussions with Martin, we've agreed that I'll be stepping down from my position as President & CEO of the About Group and leaving the Times Company," Meyer wrote in a note to staff. A spokesperson said the search for Meyer's successor will include both internal and external candidates. PaidContent.org first reported the departure late Wednesday.

Microsoft selected Crispin Porter & Bogusky for a forthcoming consumer marketing campaign. The agency will be tasked with working on a global campaign for the software giant.

John Mueller resigned as CEO of Idearc. Mueller left the post after only eight days on the job, citing unspecified health concerns. He had replaced Kathy Harless, and will be temporarily succeeded by EVP Frank Gatto while the company seeks a permanent replacement.

Tacoda promoted Steven Stein to Northwest director of ad sales. Stein was previously manager of Northwest advertising sales for the behavioral targeting advertising network. Tacoda is a division of AOL and a Platform A company.

Network Solutions hired Travis Fore as SVP of sales. The search engine marketing and e-commerce technology provider created the position for Fore, who was previously vice president of sales and service at Citysearch.

Resolution Media hired Michael Marchese as managing director of the Midwest and West. Marchese joined the search marketing firm from Leapfrog Online where he was vice president of market development.

Zanox appointed Chris Dessi VP of advertiser sales. The online performance-based marketing firm tasked Dessi with managing its newly opened New York office.

Visible World hired Al Morris as automotive sales director. The targeted online video provider tasked Morris with establishing a Detroit office. Morris was previously a media sales executive with ESPN.

Pacifico tapped Creature to expand its brand identity. The beer brand hired the agency to create an integrated online and offline campaign.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

RELATED READING

Information currently unavailable

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...